Lawson State Community College in Birmingham, Alabama is seeking a Media and Marketing Specialist to oversee social media content coordination, multimedia production, storytelling, and media relations in support of the college’s brand and strategic goals. This onsite role combines hands-on content creation with collaboration across campus and with freelancers and vendors to elevate the college’s communications. The position offers a salary range of USD 40,583 to 66,302 per year and requires an associate’s degree or equivalent.
Responsibilities
- Develop and execute a cross platform social media content strategy across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Assist in developing and writing news stories and publications.
- Produce photography and short-form video content for campus events and storytelling.
- Coordinate with external vendors and freelancers for larger multimedia projects and paid advertising.
- Identify, develop, and execute institutional storytelling aligned with the college’s strategic goals.
- Manage media relations: pitch stories, follow up with news media, and respond to inquiries.
- Assist with promotional item ordering, inventory, and distribution tracking.
- Assist with website revision requests and content updates for the web.
- Assist with the college’s IPOP and Ambassador Scholarship programs, as needed.
- Work a flexible schedule including limited evenings and weekends.
- Travel as needed to community and/or college events.
- Assume other professional duties and responsibilities as assigned.
Requirements
- Associate’s degree or equivalent from a regionally accredited institution.
- Excellent knowledge and experience with social media platforms.
- Proficiency with Microsoft 365, Adobe Creative Suite, and Canva.
- Ability to operate a DSLR camera for photography and videography.
- Excellent oral, auditory, and written communication skills.
Technologies
- Facebook
- Instagram
- LinkedIn
- Twitter
- YouTube
- Microsoft 365
- Adobe Creative Suite
- Canva
- DSLR camera
- Website content management systems
Application Procedures / Additional Information
Applicants may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-6308. All application materials will become the property of the college, and it is the sole responsibility of the applicant to ensure the application packet is complete. Only applications received during the period of this announcement will be considered.
A complete application packet consists of:
- A cover letter
- An online application
- A current resume
- A copy of relevant post-secondary transcripts identifying the applicant, institution, and date of degree conferred
If employed, all official transcripts must be received in the Office of Human Resources prior to the employment start date.
Applicants who fail to submit a complete application packet will not be considered. Before an offer is made, the top applicants must provide employment verification letters detailing all relevant experience. Verification letters must include employment dates and job title, be on official letterhead with an authorized signature. Work experience verification from a current employer may be delayed until an official offer of employment is made. Applicants may submit a written request to delay submission or verification.
More than one position in the same job classification may be filled from the applicant pool during the search process.
Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System that no employee or applicant will be discriminated against on the basis of race, color, national origin, religion, marital status, disability, sex, age, or any other impermissible criterion. Reasonable accommodations will be provided for qualified disabled applicants upon request. Employment will require signing a consent form for a criminal background check, and eligibility to work in the United States will be verified via E-Verify.
Additional information: Applicants must meet the minimum qualifications and submit a complete application packet by the deadline. Complete application files must be received by the deadline; applications without all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must adhere to the College's prescribed guidelines.
