Raising Cane’s is hiring an Area Leader of Marketing (ALM) to oversee local marketing that supports restaurants across a defined area. This hybrid role in Anchorage, AK balances time in the market and restaurants with planning, reporting, and coordination with the Business Unit team.
The ALM acts as the market expert, builds community relationships, and drives both restaurant-level and market-level marketing plans, sponsorship activity, and New Restaurant Opening (NRO) marketing execution. The position includes frequent travel within the assigned area and hands-on support of day-to-day branding and marketing needs.
What you’ll do
- Serve as the market expert by staying current on market demographics, traffic drivers, competition, and other factors that influence sales, and translate insights into restaurant and market marketing plans.
- Act as a brand ambassador by serving as the primary community contact, building relationships with local community partners, and supporting community engagement.
- Spend the majority of time in the market and at restaurants, connecting with the community, supporting partners, promoting Raising Cane’s, and assisting restaurants within the assigned area.
- Lead on- and off-site market-level activities that support the brand and the local community.
- Oversee planning and execution of community involvement, including outreach and managing requests submitted through the community request system.
- Create and execute annual market and restaurant-level marketing plans, with quarterly re-evaluations.
- Lead New Restaurant Opening (NRO) marketing planning and execution, including marketing plan development, pre-canvassing activities, on-site support for pre-opening and opening days, and post-opening marketing support.
- Manage the full sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits.
- Directly support restaurants with marketing-related activities and questions, while enforcing Raising Cane’s brand standards and marketing philosophies.
- Support activations and activities planned at the support office level as needed.
- Prepare weekly, monthly, and quarterly business reports detailing the impact of marketing activities.
- Provide feedback to the RSO on campaigns, programs, and tools.
What you bring
- 3+ years of marketing experience.
- Field marketing experience in a multi-unit restaurant or retail environment.
- Knowledge and experience planning and negotiating sponsorships, including building new relationships, negotiating contracts, managing partnerships, implementing assets, and assessing impact.
- Strong attention to detail and organization, with the ability to manage multiple priorities that may change constantly.
- Self-driven, flexible, highly energetic style with strong written and verbal communication.
- Ability to work effectively both independently and collaboratively.
- Microsoft proficiency in Excel, PowerPoint, and Word.
- Ability to travel up to 80% within the designated area and to live within the assigned area.
- Ability to work nonstandard hours, including nights and weekends, to support brand- and restaurant-promoting events and activities.
- Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role.
Tools and technologies
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
Work environment
This role includes working from a home-based office, representing Raising Cane’s in the community, traveling throughout the division, and spending time in the Restaurants. The environment can be fast-paced, including a kitchen setting and customer interaction.
Expect extended periods of physical exertion such as walking, standing, and lifting. The work also involves time both inside and outside in varied temperatures, with and around food products and common allergens, industrial equipment, and commercial cleaning products, requiring personal protective equipment and ergonomic activities to complete job functions.
