Grand Rapids, MI

Marketing Jobs in Grand Rapids, MI

4 jobs found

Include remote jobs

6d ago

Marketing and Research Coodinator

Ben Muller Realty Co. Grand Rapids, MI

Grand Rapids, MI

6d ago

$26 - $26/hr Full time Marketing Campaign Management Communications

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Job Description

This Marketing and Research position supports sales and marketing efforts for a real estate company based in Grand Rapids, Michigan. The role involves developing marketing materials, maintaining the website and social media, performing property research, managing listings, coordinating events, and fostering tenant relations.

Responsibilities

Create flyers and other marketing materials for properties
Maintain and update company website as needed
Maintain social media accounts
Research property information, including demographics, municipal codes, owner/tenant contact information, and market trends
General corporate marketing campaigns
Upload property listings on various online platforms and track results and leads
General sales support, including arranging tours and creating tour lists and associated materials
Design and order property banners
Design real estate signs
Design various print materials
Assist in small corporate events as needed
Develop and maintain tenant relations and communicate feedback to Management

Requirements

Bachelor’s degree in Marketing or equivalent job experience
Detail and task orientated
Strong work ethic
Excellent verbal and written communication
High levels of creativity and innovation
Ability to research and analyze data

Benefits

Paid time off starting after 90 days of employment
Employer paid health insurance starting after 90 days of employment
Employer paid contributions toward dental expenses after 90 days of employment
Employer paid contributions to HSA, employees can contribute up to max
Dental insurance
Health insurance
Health savings account

Start Date

May 1

Pay

$26.50 per hour

Work Location

In person

Location

Grand Rapids, Michigan

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10d ago

Technical Marketing Specialist

ALTENLOH BRINCK & CO US INC Grand Rapids, MI

Grand Rapids, MI

10d ago

Full time Marketing Brand Management Campaign Management

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Job Description

At ALTENLOH BRINCK & CO US INC, a Technical Marketing Specialist will be based onsite in Grand Rapids, Michigan. This role centers on developing and delivering technical marketing content and campaigns for the TRUFAST Walls and Mass Timber portfolio, while supporting events, OEM materials, and digital assets across the marketing ecosystem.

Responsibilities

Produce technical marketing content focused on the building envelope, including CEU courses, white papers, articles, case studies, newsletters, videos, and podcasts, with primary emphasis on TRUFAST wall products and occasional coverage of TRUFAST roofing when addressing the full envelope.
Contribute content for the SPAX brand as needed.
Create collateral and manage inventory for TRUFAST Walls and Mass Timber materials, such as catalogs, reference guides, sell sheets, data sheets, and submittals.
Plan and execute trade shows, including logistics, attendance, lead capture, and post-show activities.
Develop and manage display materials such as product displays, product boards, banner stands, table throws, backdrops, and samples.
Develop new and update existing OEM partner marketing materials as required.
Plan and implement marketing activities for new product launches of TRUFAST Walls and Mass Timber.
Update and enhance websites for TRUFAST Walls and Mass Timber as needed.
Collaborate with the Digital Marketing Specialist to maintain customer databases, build the annual email marketing calendar, secure approvals, and ensure timely distribution.
Support updates and maintenance of online specification tools such as Spec Link and Conspectus.
Assist with the implementation and maintenance of image and digital assets, plus product information in the TRUFAST Walls PIM/DAM system.
Support the TRUFAST Marketing Manager with integrated campaigns for TF Walls, including advertising, creative development, social media, and public relations.
Assist with the development and updates of TRUFAST OEM labels as available.
Provide marketing tools and support to sales and product management teams.
Manage and support the execution of additional marketing programs and initiatives as needed.

Technologies

Spec Link
Conspectus
PIM/DAM system

Benefits

Free medical, dental, and vision insurance for employees after 30 days
Eligible to participate in the company’s incentive plan
Employee referral program offering 2,000
Paid time off begins after 90 days
401(k) with company match after six months

Our Purpose & Culture

In Service to Others - We put teammates, customers, and communities first
Do the Right Thing - We act with integrity, even when no one is watching
We Get It Done - We deliver on commitments with urgency, grit, and pride
Empowerment - We trust and equip each other to make decisions that drive progress
Be Positive - We bring energy and optimism to every challenge

Travel

Expect about 15 to 20 percent travel annually for job site visits, trade shows, events, and meetings.

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15d ago

Digital Marketing Specialist

IRWIN SEATING COMPANY Grand Rapids, MI

Grand Rapids, MI

15d ago

Full time Marketing Analytics Campaign Management

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Job Description

Irwin Seating Company is seeking a Digital Marketing Specialist to own and optimize its full digital ecosystem, from website and SEO to paid media, social, email, landing pages, and marketing tech, ensuring the brand's digital presence reflects its quality and expertise.

Responsibilities

Own the website strategy, structure, content, performance, and ongoing optimization.
Drive UX and UI improvements to deliver a best-in-class digital experience for architects, consultants, dealers, and end buyers.
Oversee the website CMS, content updates, and page builds, including product pages, market landing pages, and campaign microsites.
Monitor site health, page speed, Core Web Vitals, and conversion performance; implement proactive improvements.
Own the organic search program, including keyword research, on-page optimization, technical SEO, and content gap analysis.
Manage Google Ads and retargeting campaigns, from strategy and budgeting to reporting and optimization.
Collaborate with the Content Manager to produce SEO-informed content that drives organic traffic across market segments.
Track and report on search performance, SERP rankings, and paid media ROI.
Plan, execute, and optimize paid media campaigns across Google, LinkedIn, and other relevant channels.
Build and manage retargeting audiences and nurture sequences that convert site visitors into qualified leads.
Oversee the digital advertising budget and pipeline contributions from paid media.
Lead the strategy and execution of Irwin's social presence on LinkedIn, Instagram, and emerging platforms.
Coordinate with the Content Manager on social content planning and asset production.
Manage paid social campaigns and measure performance against reach, engagement, and lead goals.
Own the email marketing program, including newsletters, lead nurture sequences, campaign emails, and triggered communications.
Build and manage audience segments within the CRM stack for timely, relevant communications (Salesforce, Constant Contact, Craft CMS).
Monitor deliverability, open rates, click-through rates, and conversions; continuously test and optimize.
Develop and manage conversion-focused campaign landing pages across product lines and markets.
Lead A/B testing for landing pages, CTAs, and email campaigns.
Ensure campaign infrastructure (forms, tracking, UTMs, integrations) is accurate and consistent.
Own the set of digital marketing tools and their configuration.
Build and maintain marketing dashboards reporting on pipeline contribution, digital performance, and campaign ROI.
Serve as the analytics backbone for the marketing team, delivering insights to guide smarter decisions.
Maintain proper tracking, attribution, and data governance across all digital channels.
Partner with the Content Manager on SEO content, campaign assets, and social execution.
Support Product Launch Managers with digital campaign infrastructure for new product launches.
Collaborate with Lead Generation on MQL tracking, digital-to-sales handoff, and pipeline reporting.

Requirements

4+ years of digital marketing experience with demonstrated ownership of website, SEO, and paid media programs.
Experience administering a CRM with list management, lifecycle stages, and basic workflow automation; Salesforce familiarity preferred.
Hands-on experience managing CMS platforms.
Working knowledge of UX/UI principles and conversion rate optimization.
Strong analytical skills with the ability to translate data into actionable insights.
Experience managing multiple digital channels in a B2B environment.
Experience with LinkedIn Campaign Manager and paid social advertising preferred.
Basic HTML/CSS knowledge for edits to websites and email templates preferred.
Experience in manufacturing, commercial interiors, or architecture/design industries preferred; Google certification is a plus.

Technologies

Google Ads
Salesforce
Constant Contact
Craft CMS
LinkedIn Campaign Manager

Why Irwin

Established in 1907, Irwin Seating is a fourth-generation, family-owned company with locations in Grand Rapids, Michigan and Altamont, Illinois.
We prioritize collaboration, growth, and doing the right thing in a people-first environment.
Opportunity to build a long-term career within a company that values teamwork and expertise.

FLSA Status: Exempt

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24d ago

Portfolio Marketing-Senior Manager

BDO Grand Rapids, MI

Grand Rapids, MI

24d ago

$107k - $130k/yr Full time Manager Marketing Senior

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Job Description

BDO USA offers a senior portfolio marketing leadership role in Grand Rapids, onsite, with a salary range of USD 107,000 to 130,000 per year. The Senior Manager – Portfolio Marketing develops and implements integrated marketing programs and go-to-market strategies for specific business lines, industries, and firm-wide service solutions, partnering with leadership to maximize market share, client satisfaction, and ROI.

BDO prioritizes diverse perspectives, professional growth, and a culture of ingenuity that helps clients navigate complex challenges. The firm’s Total Rewards program extends beyond traditional benefits and supports resilience and sustainable impact for colleagues, clients, and communities.

Responsibilities

Serve as a strategic partner to business line and business development leaders; drive the creation of integrated marketing plans and strategies for business lines, industries, or firm-wide service solutions that achieve business goals
Collaborate with other marketing teams to manage development and execution from a marketing perspective
Lead integrated campaigns across the full funnel to move prospects through the buyer's journey
Oversee programs including organic and paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or solutions
Develop messaging architecture for buyer groups and define the value proposition and messaging platform; align buyer personas and client pain points to services with an audience-first approach
Share best practices and pursue continuous learning of leading marketing practices
Analyze the ROI of marketing programs, including leads, pipeline, and revenue, and use metrics to optimize strategies and evolve programs
Support relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and vendors
Travel as needed
Provide direction and coordination for the execution of business line related events, sponsorships, and speaking engagements such as conferences, seminars, trade shows, regional events, and roundtables
Work with the Events team to meet deadlines and maximize sponsorship opportunities
Plan and manage event budgets
Collaborate with Training and Development in planning NASBA-qualified CPE events for clients and prospects
Manage follow-up plans to maximize ROI from events, developing and managing lists
Develop digitally driven content marketing strategy for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develop, review, and edit marketing content across all media to ensure targeted, on-brand messaging; manage the review process with marketing and client service professionals as well as compliance reviews
Consult with relevant subject matter experts and stakeholders on messaging, materials, or tactics to achieve business objectives
Create new content when needed for integrated campaigns, marketing and event materials and other communications
Work with business line leaders to develop business line or solution oriented campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contribute and share best practices across the firm
Other duties as required
Supervise marketing staff, as needed
Serve as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develop performance goals for direct reports with input from business line marketing leadership as needed
Conduct annual performance reviews for direct reports with input from business line marketing leadership
Discuss staffing recommendations (hires, terminations) with the business line marketing leader and participate in the interview process as needed

Requirements

Bachelor’s degree, required
Seven (7) or more years of marketing, communications or event management experience, required
Proficient in the use of Microsoft Office Suite, required

Technologies

Microsoft Office Suite
Microsoft Dynamics CRM

Benefits

Value diverse perspectives and understand the experience of professionals and clients
Empower team members to explore their full potential
Work with a talented team that brings varying skills, knowledge, and experience to help clients navigate complex challenges
Celebrate ingenuity and innovation to transform our business and help clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass more than traditional benefits
Benefits may be subject to eligibility requirements

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Marketing Jobs in Grand Rapids, MI

Marketing and Research Coodinator

Technical Marketing Specialist

Digital Marketing Specialist

Portfolio Marketing-Senior Manager

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