Marketing Assistant
Marketing
Ad Tech
Analytics
Brand Management
Campaign Management
Channel Management
CMS
Communications
Content Management Systems
Content Marketing
Coordinator
Cross-Functional
Design Tools
Digital Marketing
Email Marketing
Facebook Ads
Google Ads
Instagram Ads
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Operations
Marketing Strategy
Marketing Technology
Paid Advertising
Reporting and Analytics
Search Engine Marketing
SEO
Social Media
Social Media Management
Tiktok
Website Maintenance
Website Management
Wordpress
Job Description
Proactive Marketing Assistant role supporting digital marketing initiatives, including content creation, social media management, SEO, and data analysis to drive engagement and brand visibility; salary USD 18 per hour.
Responsibilities
- Assist in planning and executing digital marketing campaigns across social media, email, and paid channels such as Google Ads, Facebook Advertising, Instagram, and Tic Tok.
- Perform keyword research and leverage SEO tools to optimize on-site content, boosting organic traffic and search rankings.
- Contribute to content creation including blog posts, social media content, and visuals using Adobe Creative Suite, Canva, with site updates via WordPress or other CMS.
- Monitor campaign performance with Google Analytics, SEM tools, and marketing automation platforms to identify optimization opportunities.
- Manage social media accounts by scheduling posts, engaging with followers, and applying strategies to grow brand awareness.
- Collaborate on graphic design projects using Adobe Photoshop or similar tools to produce compelling visuals.
- Support future e-commerce initiatives by optimizing product listings, tracking performance metrics, and implementing performance marketing strategies.
- Assist with email marketing campaigns by crafting engaging copy, segmenting audiences, and analyzing open and click-through rates for ongoing improvement.
Requirements
- Proven experience with SEO tools such as SEMrush or Ahrefs and familiarity with keyword research techniques.
- Strong understanding of digital marketing channels including social media marketing, SEM, and performance marketing strategies.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and CMS platforms like WordPress.
- Knowledge of Google Ads, Google Analytics, and marketing automation platforms.
- Basic coding skills in HTML, CSS, JavaScript, or SQL are a plus for website updates and data analysis tasks.
- Excellent copywriting skills with the ability to create engaging content for diverse audiences.
- Experience managing social media platforms such as Facebook Business Manager or similar tools.
Technologies
- Google Ads
- Facebook Advertising
- Tic Tok
- SEMrush
- Ahrefs
- Adobe Creative Suite
- Photoshop
- Illustrator
- Canva
- WordPress
- Google Analytics
- HTML
- CSS
- JavaScript
- SQL
- Facebook Business Manager
Benefits
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location
- In person
- Fairhope, AL (onsite)
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