The Digital Marketing Assistant will support Black Diamond Paver Stones & Landscape in coordinating campaigns and initiatives within a 2+ million annual marketing budget. This onsite role is based in Santa Cruz, CA, and contributes to a high performing team focused on growth.
Responsibilities
- Develop, execute, monitor, and optimize paid digital advertising campaigns across platforms including Google Ad Words, META (Facebook/Instagram), Yelp, Nextdoor, and others.
- Apply working knowledge of emerging AI technologies and platforms to enhance marketing efforts.
- Coordinate and deliver daily, weekly, and monthly marketing performance reports.
- Create and maintain marketing analysis reports to inform decision making.
- Develop, test, and optimize advertising content and creative assets.
Requirements
- Experience managing advertising budgets across multiple digital platforms including Google Ad Words, META, and other relevant channels.
- Extensive social media marketing experience across META, LinkedIn, Google Business Profile, and other platforms.
- Proficient with Google Analytics, Google Tag Manager, and digital performance tracking.
- Must work from our corporate office located in San Jose five days a week. This position is not remote or hybrid.
- Knowledge of CRM systems, marketing automation tools, and reporting dashboards.
- Exceptional organizational and project management skills.
- Excellent written, verbal, and interpersonal communication skills.
Technologies
- Google Ad Words
- META (Facebook/Instagram)
- Yelp
- Nextdoor
- LinkedIn
- Google Business Profile
- Google Analytics
- Google Tag Manager
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Compensation
Hourly rate: USD 34 - 38 per hour.
Compensation details also reference an hourly range of $33.65 to $38.46.
Physical Requirements
- Ability to work in a professional office environment for extended periods. This is not a remote position.
- Frequent use of computers, phones, and standard office equipment.
- Ability to sit, stand, walk, and communicate effectively throughout the workday.
- Ability to occasionally lift and carry materials weighing up to 25 pounds.
- Ability to attend company events, meetings, and marketing functions as required.
- Standard hours are 8:30 A.M. through 5:00 P.M. Monday through Friday. Occasional weekends may be required.
Work Location
Location: Santa Cruz, CA (onsite). This is an in person role with a requirement to work from the corporate office in San Jose five days a week; remote or hybrid arrangements are not available.
Company Overview
Black Diamond Paver Stones & Landscape, Inc. is a trusted hardscape and landscape design-build firm known for its exceptional quality, value, and customer service.
Our reputation is built on the expertise of our experienced management team, proven operating procedures, and innovative strategies that set us apart in the industry.
For more than 20 years, we have helped 10,000+ homeowners transform their outdoor living spaces.
We have earned an A+ rating with the Better Business Bureau and maintain strong reputations on YELP, Google, and Nextdoor. Diamond Certification reflects our ongoing commitment to quality and customer satisfaction.
With multiple satellite offices across California and Arizona, we invite you to learn more at www.BlackDiamondLandscape.com.
Black Diamond is seeking a highly organized, results-driven Digital Marketing Assistant to support our growth and the success of our 2+ million marketing budget. This role assists in leading marketing initiatives, managing multiple campaigns, coordinating projects, and contributing to a high-performing team.
