Assistant Director of Communications and Marketing

On-site in Battle Creek, Michigan, this role directs Glen Oaks Community College's digital content initiatives, overseeing the college website and social channels, setting strategic direction, and collaborating with campus departments. On-site presence is required, with occasional evening and weekend event coverage.

Compensation

Annual salary range: USD 51,929 to 77,893.

Responsibilities

• Oversee planning, creation, and ongoing maintenance of website content, ensuring accuracy, clarity, search optimization, and ADA compliance.
• Write and edit website copy for academic programs, student services, events, and campaigns.
• Develop and optimize landing pages to support recruitment and marketing campaigns.
• Serve as a CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
• Regularly audit the site for outdated content, broken links, and opportunities to improve structure.
• Create multimedia content (graphics, photos, videos, and written stories) for digital channels including the website, email, social media, and blogs.
• Plan and implement the social media strategy and content calendar across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.), focusing on engagement and storytelling aligned with institutional goals.
• Collaborate with Admissions, Foundation, Academics, and Student Services to source, develop, and publish digital content.
• Leverage AI tools to enhance content development, editing, and efficiency.
• Produce compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; deliver content promptly to support strategic storytelling.
• Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
• Maintain the college brand voice and tone across all platforms.
• Assist in promoting on-campus events and initiatives, including coverage during evenings and weekends as needed.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
• Two years of experience in digital content creation and social media management, including engagement strategies and analytics.
• Experience with website content management systems, SEO management, and user experience best practices.
• Demonstrated experience with content planning, copywriting, and publishing.
• Experience with Adobe Creative Suite, Canva, or similar tools.
• Strong photography and videography skills, including editing software.
• Excellent writing, grammar, and visual storytelling abilities.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.

Technologies and Tools

• Adobe Creative Suite
• Canva
• Modern Campus CMS
• ChatGPT and custom GPTs
• AI image editors and AI video editors
• Workflow automations
• Facebook
• Instagram
• LinkedIn
• YouTube
• Content Management System (CMS)

Benefits

• 401(k)
• 403(b)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• On-site gym
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.