Marketing Jobs in North Richland Hills, TX

1 job found

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1d ago

VP - Marketing

TESTEQUITY LLC North Richland Hills, TX

North Richland Hills, TX

1d ago

Full time Marketing Brand Management Campaign Management

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Job Description

The role guides the strategic direction and execution of the company’s marketing efforts across supplier and brand marketing, digital initiatives, demand generation, ABM, design, and public relations. Reporting to the Chief Marketing Officer, this position sits on the Marketing Leadership Team and is based onsite in North Richland Hills, Texas.

Responsibilities

Shape the marketing strategy with input from key stakeholders across the business
Oversee the marketing budget and make critical decisions on mix and performance
Direct the daily operations of the marketing team, including prioritization, recruitment, and development
Set and communicate key performance indicators for the team on a regular basis
Partner with the Chief Digital Marketing Officer to define brand strategy, guidelines, value propositions, and personas
Manage the marketing plan and craft campaigns that raise brand awareness and highlight value propositions
Develop and manage the marketing calendar including launches, trade shows, campaigns, and co marketing
Propose and administer marketing research to measure brand awareness, customer satisfaction, and experience
Analyze customer insights, trends, market data, and best practices to inform strategy
Lead the digital marketing automation program
Own the demand generation strategy, including ABM, lead generation, nurturing, pipeline acceleration, and campaign performance across priority segments and target accounts
Collaborate closely with Sales, eCommerce, Product, Supplier Management, and Commercial leadership to align marketing with revenue, margins, acquisition, retention, and share of wallet objectives
Identify and deploy AI enabled tools and workflows to improve productivity, campaign execution, content creation, analytics, personalization, and efficiency
Establish a disciplined marketing operating rhythm with clear priorities, scorecards, testing plans, budget accountability, and regular senior leadership updates
Drive change management and marketing transformation initiatives within a growth oriented private equity environment
Support the Sales team in managing lead nurturing and measure effectiveness of lead generation through to sale
Improve lead management by enhancing scoring, routing, attribution, conversion reporting, and closed loop feedback with Sales
Oversee creation and delivery of press releases, advertisements, and marketing collateral
Perform other duties as assigned

Requirements

Minimum of 8+ years in progressive marketing roles, including at least 5+ years in people leadership
Proven experience leading B2B marketing programs, ideally in industrial distribution, electronics, manufacturing, supply chain, or related technical product contexts
Bachelor of Science in Marketing, Communications, or a related field
MBA is preferred
Strong expertise in marketing automation, ABM, lead generation, funnel management, and campaign performance optimization
At least 2+ years of brand management experience
At least 2+ years of experience in public relations, advertising, and graphic design
Solid understanding of digital and traditional marketing channels
Experience with paid search, organic search, and email marketing
Preferably deep B2B experience with a focus on industrial distribution and technical or SKU intensive products
Proven ability to run social media campaigns and online marketing initiatives
Demonstrated use of AI, automation, analytics, and marketing technology to improve efficiency, effectiveness, personalization, and decision making
Experience in fast paced, metrics driven, private equity backed, transformation or high growth environments is preferred
Strong commercial orientation with the ability to translate marketing activities into measurable outcomes such as revenue, margins, pipeline, retention, and acquisition
Preferred location is Dallas, TX with capability to collaborate across distributed teams and travel as needed
Ability to manage multiple projects, set priorities, and allocate resources effectively
Tech proficiency with marketing automation, CRM, CMS, analytics and reporting tools, AI enabled productivity or content tools, WordPress, Office365; Marketo experience is preferred

Technologies

Marketo
WordPress
Office365
CRM
CMS
AI enabled productivity tools
Analytics and reporting tools

Location and travel

Location: North Richland Hills, Texas, onsite. Preference for Dallas, TX as the base with collaboration across distributed teams and travel as required.

Physical Requirements

Prolonged periods of sitting at a desk
Ability to safely and successfully perform essential job functions in accordance with the ADA, FMLA and applicable federal, state, and local standards
Ability to maintain regular, punctual attendance in line with the ADA, FMLA and related standards

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