Senior Digital Marketing Manager

The Senior Digital Marketing Manager will lead strategy and execution of paid and organic digital initiatives for client accounts, driving AI-enabled automation, QAQC, and profitability, within a founder-led, hybrid office in the Nocatee area of Ponte Vedra, Florida.

Responsibilities

• Serve as the principal digital strategist for a portfolio of four client accounts, defining channel plans across SEO, GEO targeting, paid media, and content that align with MQLs, SQLs, and revenue objectives.
• Lead client presentations, performance reviews, and roadmap updates, translating campaign data into actionable business insights.
• Represent Mabbly's AI forward perspective to clients, illustrating how AI search tools such as ChatGPT, Claude, Perplexity, and AI Overviews influence organic visibility and strategy.
• Collaborate with Brand, Product, and Strategy teams in Chicago to ensure messaging, creative, and web builds are aligned.
• Oversee day-to-day execution of Paid Lead and Organic Lead campaigns, ensuring timely delivery, quality, and alignment with client KPIs.
• Maintain hands-on involvement by building and managing campaigns directly in Google Ads, Meta, and LinkedIn as needed; this role is not purely supervisory.
• Support team members with campaign planning, QAQC, and troubleshooting efforts.
• Coordinate freelance resources for technical SEO, CRO, and other specialized needs.
• Coach team members in digital best practices, AI tool adoption, client communication, and analytical thinking.
• Use Claude, Claude Cowork, Notion, and other AI tools daily to accelerate research, strategy, reporting, and campaign analysis.
• Help build, train, and improve Mabbly's internal AI agents, including automated account health monitoring and weekly performance summaries.
• Identify workflows suitable for automation (reporting, audits, QAQC, competitive research) and implement AI-driven solutions to free the team for higher-value work.
• Establish and maintain QAQC processes for dashboards, reporting, and client deliverables.
• Run pulse checks between reporting cycles and propose optimizations before the client requests them.

Requirements

• 4 to 10+ years in digital marketing with expertise across SEO, paid media, and analytics.
• At least 2 years leading teams and managing client relationships, ideally in an agency setting.
• Proven ability to present strategy and performance to executives and C-level stakeholders is preferred.
• Strong analytical mindset that connects campaign data to pipeline metrics and revenue impact.
• Demonstrated AI fluency: daily use of LLM tools (Claude, ChatGPT, or similar) with concrete efficiency or quality gains; experience with Claude Cowork, Claude Code, MCPs, or building AI agents and automations is a strong plus.
• Genuine curiosity about AI's influence on the agency model, with a drive to experiment, test, and adopt innovations.
• Comfort with ambiguity and pace, including operating in a setting that is evolving as the office is built and the agency is scaled.

Technologies

• Claude, Claude Cowork, Claude Code
• Notion
• ChatGPT, Perplexity, AI Overviews
• Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Pinterest, StackAdapt
• Google Search Console, SEMrush, Ahrefs, Screaming Frog
• GA4, Looker Studio, Google Tag Manager
• MCPs

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Flexible schedule
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan