Marketing Jobs in Woodstock, NY

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17d ago

Digital Marketing Manager (Automotive Manufacturing)

Innovative Products of America, IPA Tools Woodstock, NY

Woodstock, NY

17d ago

$60k - $90k/yr Full time Marketing Ad Tech Analytics

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Job Description

An onsite Digital Marketing Manager role with Innovative Products of America, IPA Tools, is based in Woodstock, NY. The position oversees multi-channel marketing, pay-per-click management, content creation, and product promotion within an automotive manufacturing context. Compensation ranges from USD 60,000 to 90,000 per year, and candidates should bring a minimum of five years of relevant digital marketing experience.

Responsibilities

Manage and execute organic and paid content strategies across TikTok, Facebook, Instagram, and YouTube, emphasizing vertical video pacing, trending hooks, and community engagement around mechanical and automotive products.
Plan, oversee, and optimize Google Ads campaigns (Search and Performance Max) and Meta Ads budgets; monitor ROAS and CPA, and perform ongoing A/B testing on creatives.
Lead the design of promotional assets for product launches, producing premium graphics, catalog assets, and distributor flyers using Illustrator and Photoshop.
Own the video production process from concept to delivery; direct shoots and edit product demonstrations, troubleshooting guides, and promotional shorts with Premiere Pro, After Effects, or CapCut.
Manage website assets, refine UI/UX for intuitive navigation, and develop landing pages with strong conversion potential.
Design and automate segmented email campaigns, including newsletters, promotional schedules, product announcements, and customer loyalty flows.

Requirements

At least five years of professional digital marketing experience, supported by a portfolio showcasing recent campaigns.
Proficiency in Adobe Photoshop and Adobe Illustrator.
Advanced video editing skills for both short-form content (TikTok, Reels) and long-form content (YouTube, webinars).
Hands-on experience with Google PPC, Meta Business Manager, and TikTok Ads Manager.
Experience using automated email platforms for B2B and B2C communications (Klaviyo, Mailchimp, Constant Contact, or similar).

Technologies

TikTok
Facebook
Instagram
YouTube
Google Ads
Performance Max
Meta Ads
Adobe Illustrator
Adobe Photoshop
Premiere Pro
After Effects
CapCut
Klaviyo
Mailchimp
Constant Contact
HTML
CSS
JavaScript
TikTok Ads Manager
Meta Business Manager

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

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