Senior Digital Marketing Manager
Manager
Marketing
Senior
Account Management
Ad Tech
Analytics
Brand Management
Campaign Management
Channel Management
Content Marketing
Cross-Functional
Digital Marketing
Google Ads
Lead Generation
Management
Marketing Analytics
Marketing Automation
Marketing Strategy
Meta Ads
Paid Advertising
Project Management
Reporting and Analytics
Search Engine Marketing
Social Media
Job Description
Based in Chicago, Mabbly is seeking a Senior Digital Marketing Manager to lead an AI-forward advertising practice. This role blends strategic leadership with hands-on execution, guiding paid and organic initiatives for multiple client portfolios while coaching a cross-functional team and driving innovation through AI-enabled workflows.
Responsibilities
- Act as the lead digital strategist for four client accounts, designing channel plans across SEO, geographic targeting, paid media, and content to advance MQLs, SQLs, and revenue goals.
- Lead client-facing presentations, performance reviews, and roadmap updates, translating campaign metrics into actionable business insights.
- Articulate Mabbly's AI-forward perspective to clients, including how AI-powered search tools influence organic visibility and strategy.
- Collaborate with Brand, Product, and Strategy teams to ensure messaging, creative, and web initiatives stay aligned.
- Oversee day-to-day execution of Paid Lead and Organic Lead campaigns, ensuring on-time delivery, high quality, and KPI alignment.
- Remain hands-on by building and managing campaigns directly in Google Ads, Meta, and LinkedIn when needed; this role requires practical, non-delegate-only work.
- Support teammates with campaign planning, QA/QC, and troubleshooting in-person and remotely.
- Manage freelance resources for specialized needs such as technical SEO or CRO.
- Coach team members, fostering growth in digital best practices, AI tool adoption, client communication, and analytical thinking.
- Use Claude, Claude Cowork, and other AI tools daily to accelerate research, strategy development, reporting, and campaign analysis.
- Help build, train, and improve Mabbly's internal AI agents, including automated account health monitoring and weekly performance summaries.
- Identify workflows ripe for automation and implement AI-driven solutions to free the team for higher-value work.
- Establish and maintain QAQC processes for dashboards, reporting, and client deliverables.
- Conduct pulse checks between reporting cycles and proactively recommend optimizations.
Requirements
- 6–10+ years in digital marketing with hands-on expertise across SEO, paid media, and analytics.
- 3+ years in a leadership role managing cross-functional teams and client relationships, ideally in an agency setting.
- Proven ability to present strategy and performance to executives and C-level stakeholders.
- Strong analytical mindset with the ability to connect campaign data to pipeline and revenue impact.
- Demonstrated AI fluency: actively use LLM-based tools (Claude, ChatGPT, or similar) in daily workflows with tangible efficiency or quality gains; experience with Claude Cowork, Claude Code, MCPs, or building AI agents/automations is a strong plus.
- Genuine curiosity about where AI is taking the agency model and a drive to experiment, test, and adopt new approaches.
Technologies
- Claude, Claude Cowork, ChatGPT, MCPs, Claude Code
- Google Ads, Meta Ads, LinkedIn Ads
- Pinterest, StackAdapt
- Google Search Console, SEMrush, Ahrefs, Screaming Frog
- GA4, Looker Studio, Google Tag Manager
Benefits
- 401(k)
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Compensation
- USD 100,000 - 135,000 per year
Job Type
- Full-time
Location
- Chicago, IL 60654; hybrid remote
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