Collaborate on the design and execution of global and regional marketing programs for the Alternatives platform, aligned with firm-wide objectives as a technical marketing partner.
Work with distribution teams, distribution marketing, and investment groups to position JPMorgan as a leader in private markets and alternative solutions.
Help shape marketing plans that drive fundraising and client retention across key segments.
Partner with brand and investment teams to craft differentiated narratives and campaigns that showcase JPMorgan's expertise and innovation in alternatives.
Translate complex investment insights into engaging materials, including pitch decks, thought leadership, digital campaigns, and videos.
Collaborate with investment teams to develop content that highlights market insights and long-term perspectives.
Work with client advisors and product specialists to create tools and messaging frameworks that support sales and client engagement.
Provide marketing support for institutional, wealth management, and intermediary channels in a matrix with investment specialists, investor relations, and marketing centers of excellence.
Assist in executing engagement strategies for flagship alternative events, investor conferences, and bespoke client programs.
Enhance the digital presence of the Alternatives platform across web, social, and CRM channels.
Use analytics and data-driven insights to optimize campaign performance and measure ROI.

Bachelor's degree in Marketing, Finance, Economics, or a related discipline.
8+ years of marketing experience within asset management or financial services, with a focus on alternative investments.
Solid understanding of private markets and distribution dynamics for institutional and wealth management clients.
Demonstrated success in supporting marketing strategies that drive fundraising and client engagement.
Strong communication and storytelling skills, with the ability to represent marketing in cross-functional teams.
Experience working with global teams and coordinating across regions and business lines.
Experience developing marketing content for private markets or alternatives.
Proficiency in financial storytelling and content creation.

Vice President-Alternative Investments Platform Marketing

Job Description