Events Marketing Manager

FOOT LEVELERS INC is seeking an Events Marketing Manager to lead strategic event planning, brand representation, and revenue-driven initiatives in Roanoke, Virginia. This onsite role carries P&L oversight and directs a team to execute high-impact events that attract customers and support growth.

Benefits and culture

This leadership position offers the chance to shape event strategy, manage budgets, and collaborate across departments to amplify brand presence. You will guide a dynamic events program aimed at accelerating customer acquisition and increasing revenue, with direct oversight of resources and performance. The role emphasizes teamwork, accountability, and a data-driven approach to delivering exceptional attendee experiences.

Responsibilities

• Identify speaking opportunities at a range of events and conferences.
• Evaluate which events to attend based on frequency, size, existing agreements, and expected attendance.
• Oversee exclusivity agreements to maximize value while ensuring compliance.
• Negotiate incremental value around renewals to improve outcomes.
• Manage event logistics, including booth materials, electrical needs, internet access, and furniture.
• Coordinate orders and logistics for large-scale exhibitions.
• Supervise travel arrangements for seminars as needed to ensure smooth operations.
• Collaborate with expo companies to efficiently handle materials handling.
• Maintain regular communication with state associations to strengthen relationships and ensure consistent brand representation.
• Ensure state obligations under agreements are fulfilled, managing related paperwork and providing support.
• Work with internal teams and external partners to promote brand presence and leverage sponsorship benefits.
• Negotiate sponsorships and plan strategic participation.
• Leverage events to drive customer acquisition and revenue growth through targeted participation.
• Align event strategies with marketing and sales objectives and measure their impact on revenue.
• Analyze event performance and adjust strategies to optimize results.
• Oversee budget and P&L for the events department, allocating resources and assessing ROI.
• Utilize data analytics to identify optimization opportunities and refine tactics.
• Lead and develop a high-performing events team, set goals, delegate tasks, and foster collaboration.
• Recruit, train, and develop team members while managing workloads.
• Encourage creativity and accountability while focusing on delivering measurable results.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• Minimum of 10 years of experience in event coordination or related roles.
• Proven expertise in strategic event planning and logistics management.
• Strong vendor coordination experience and prior P&L responsibility and expense management.
• At least five years of increasing responsibility.
• Ability to think strategically and develop event plans aligned with business objectives, focusing on customer acquisition and revenue growth.
• Track record of implementing effective event strategies with measurable outcomes.
• Meticulous attention to detail and excellent organizational skills for managing multiple projects and flawless execution.
• Financial acumen with budgeting, forecasting, and monitoring to ensure adherence to budgets.
• Experience with annual budgeting for the seminar department, negotiating contracts with vendors, and managing supplier relationships to achieve cost savings without compromising quality.
• Thrives in a fast-paced, dynamic environment with adaptability to changing priorities.
• Excellent verbal and written communication skills for collaboration with internal teams, partners, and stakeholders.
• Proven ability to build and maintain relationships with state associations, colleges, vendors, and other stakeholders.
• Proactive problem-solving skills and the ability to anticipate challenges and implement effective solutions.
• Proficiency in event management software and Microsoft Office Suite.
• Customer-centric approach and commitment to delivering exceptional attendee experiences to drive acquisition and long-term relationships.
• Strong interpersonal skills to collaborate with cross-functional teams including marketing, sales, and leadership.
• Strong analytical abilities to evaluate attendee engagement, lead generation, and revenue metrics for data-driven decisions.