Field Marketing and Events Manager

At DAS Health, this remote role leads the creation and execution of the company's field marketing and events program. The focus is on delivering measurable pipeline impact through trade shows, executive gatherings, webinars, and customer engagement initiatives, working closely with marketing and sales leadership to ensure activities are purposeful and tied to growth priorities.

Responsibilities

• Develop and implement a yearly events and field marketing plan that supports pipeline targets, brand integrity, and customer growth goals.
• Own and manage the events calendar covering trade shows, conferences, webinars, executive roundtables, and virtual programs.
• Assess participation and sponsorship opportunities for suitability, strategic alignment, and anticipated ROI.
• Create event plans tailored to target audiences, messaging, and campaign objectives.
• Lead full lifecycle execution of events, including logistics, registration, vendor coordination, and on-site support.
• Oversee budgets, contracts, timelines, and deliverables to ensure successful delivery.
• Manage booth materials, signage, shipping, and inventory.
• Maintain a high quality, consistent brand experience across every event touchpoint.
• Collaborate with sales, business development, and marketing to drive engagement with target accounts.
• Support field marketing initiatives including executive roundtables, regional programs, and customer events.
• Work with sales on pre-event outreach and setting meeting objectives.
• Provide messaging, positioning, and materials to sales to maximize event impact.
• Track metrics such as meetings booked, leads generated, pipeline influence, cost per lead, and ROI.
• Analyze results to decide which events to continue, optimize, or drop.
• Ensure proper lead capture, CRM handoffs, and follow-up processes.
• Maintain dashboards that connect event activity to revenue outcomes.
• Collaborate with product marketing, content, design, digital, and sales to develop campaigns and assets for events.
• Manage relationships with vendors, agencies, and external partners.
• Support executive engagement and represent DAS Health at events.

Requirements

• Minimum of five years in event marketing, trade show management, or field marketing.
• Proven experience managing events end-to-end, from planning through reporting.
• Strong ability to measure event performance and ROI, including pipeline impact and conversion metrics.
• Experience partnering with sales teams to drive engagement and revenue outcomes.
• Solid project management and organizational skills with meticulous attention to detail.
• Experience with CRM and marketing automation platforms such as Salesforce and HubSpot.
• Ability to manage budgets, vendors, and multiple initiatives simultaneously.
• Strong communication and collaboration abilities.
• Willingness to travel as needed for events.

Technologies

• Salesforce
• HubSpot

Benefits

• Opportunity to shape the event and field marketing function from the ground up.
• High visibility role with direct impact on pipeline and growth strategy.
• Collaborative environment working closely with sales and executive leadership.
• Fast-moving, growth-stage team with strong opportunity for impact.

Location

Remote (U.S.)

Travel

As needed for events, up to 25 percent.