Marketing Specialist
Marketing
Ai Content Creation
Ai Copywriting
Ai Marketing
Analytics
Brand Management
Campaign Management
Channel Management
Communications
Content Marketing
Cross-Functional
Design Tools
Digital Marketing
Email Marketing
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Paid Advertising
Project Management
Reporting and Analytics
Social Media
Job Description
Enrollment First seeks a results-driven Marketing Specialist in Knoxville, TN to blend traditional marketing with AI-enabled strategies and generate highly qualified leads for the sales team.
Responsibilities
- Strategize, launch, and evaluate multi-channel campaigns across digital, social, and traditional advertising, measuring impact and refining tactics to drive demand
- Develop engaging copy and visuals for the company blog, email newsletters, landing pages, and social posts, ensuring consistency with brand voice
- Adopt and optimize generative AI tools to streamline copy production, scale content creation, and conduct initial market research to inform campaigns
- Analyze target audiences and monitor industry trends to position products ahead of competitors, informing messaging and feature prioritization
- Track KPIs and ROI, translating data into actionable adjustments to marketing strategies and budget allocations
- Maintain brand integrity by applying the established style guide across all messaging and collateral for consistency and credibility
- Collaborate with sales and product teams to align promotions with revenue targets, feature launches, and go-to-market planning
- Serve as a cross-functional link among sales, product design, and executive teams to ensure outward messaging supports strategic goals
- Coordinate with freelance designers, advertising agencies, and vendor partners to execute campaigns on schedule and within brand standards
Requirements
- Bachelor of Science in Marketing, Communications, or Graphic Design, or two years of relevant marketing experience
- Proven experience integrating AI tools such as ChatGPT, Claude, Midjourney, Jasper, or CRM-native AI features into modern marketing workflows
- Strong proficiency with Adobe Creative Cloud applications, enabling clean, on-brand visuals and assets
- Excellent written and verbal communication skills, with the ability to craft clear messaging for diverse audiences
- Highly organized with meticulous attention to detail and the time management skills needed to meet tight deadlines
Technologies
- ChatGPT
- Claude
- Midjourney
- Jasper
- Adobe Creative Cloud
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
Job Type
- Full-time
Compensation
- From $20.00 per hour
Work Location
- Onsite in Knoxville, TN (in person)
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