Marketing Jobs in Hoffman Estates, IL

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27d ago

Senior Digital Marketing Manager

Claire's Essentials LLC Hoffman Estates, IL

Hoffman Estates, IL

27d ago

$130k - $135k/yr Full time Manager Marketing Senior

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Job Description

The Senior Digital Marketing Manager oversees strategy, execution, and optimization of integrated, full-funnel digital programs across paid media, website, email, and SMS to drive omni-channel traffic, in-store conversions, and revenue, collaborating with Marketing, Ecommerce, Creative, Analytics, and agency partners.

Location and Compensation

Location: Hoffman Estates, IL, with a hybrid work arrangement. Annual salary: USD 130,000–135,000.

Responsibilities

Develop and refine a comprehensive full-funnel digital marketing strategy spanning paid search, paid social, programmatic/display, online video, and emerging channels, prioritizing brick-and-mortar performance.
Lead end-to-end campaign planning and execution with agencies, translating business goals into channel strategies, briefs, targeting approaches, and measurement plans in collaboration with cross-functional stakeholders.
Manage the creative asset lifecycle: craft clear briefs, define formats/specs, coordinate reviews and approvals, track production status, and ensure on-time delivery of assets for all digital channels.
Maintain consistent, on-brand creative and messaging across digital touchpoints, including paid media, website modules/banners, email, and SMS by partnering with Creative, Brand, Ecommerce, and Lifecycle teams.
Act as the primary day-to-day liaison for media agencies and key platform partners; align on objectives, oversee execution, negotiate scopes/contracts as needed, and evaluate performance to maximize partnership value.
Oversee campaign implementation and governance, ensuring quality control, tagging/measurement readiness, adherence to brand standards, and a rapid feedback loop between creative, media, and onsite experiences.
Develop and manage budgets, forecasts, and pacing across channels; identify opportunities to reallocate spend to maximize ROI and incremental impact.
Establish a test-and-learn roadmap covering audiences, creative, offers, landing experiences, and platform betas, with clear hypotheses, success metrics, and post-test learnings.
Own performance reporting and insights for senior leadership; connect media results to in-store and onsite behavior and conversion drivers, recommending actions to improve outcomes.
Collaborate with internal teams to stay ahead of planning, participating in quarterly road mapping, key moments planning, and promotional calendars to ensure media and creative readiness.
Monitor industry trends, competitive landscape, and platform changes to inform strategy and identify growth opportunities across SEO, onsite optimization, and customer journey improvements.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
7+ years of experience in performance or digital marketing with hands-on ownership of multi-channel programs; retail, apparel, or omni-channel experience is strongly preferred.
3+ years collaborating with ecommerce teams or within an agency environment; strong understanding of onsite merchandising, landing page optimization, and customer journey mapping.
Proven ability to lead agency and vendor partnerships, set strategy, provide clear direction, hold partners accountable, and drive measurable results.
Experience in creative operations, including briefing, asset management, stakeholder alignment, and ensuring consistent creative across paid media, website, email, and SMS.
Strong analytical and measurement capabilities, including KPI definition, attribution concepts, and performance reporting; experience with GA4 or similar analytics platforms.
Excellent project management and communication skills, with the ability to influence cross-functional partners and manage multiple workstreams in a fast-paced environment.
Ability to navigate ambiguity and act decisively; a testing mindset with the ability to translate learnings into scalable improvements.

Technologies

Google Analytics GA4.

Benefits

Medical insurance
Dental insurance
Vision insurance
Voluntary welfare plans
Bonus plan eligibility
401(k) match
Vacation time
Sick time
Paid leave
Sick Time: For the State of Washington, all employees will accrue paid sick time at the rate of 1 hour for every 30 hours worked.
Paid leave in required states

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