Marketing Jobs in Hickory, NC

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23d ago

Marketing Manager

ABH Construction Hickory, NC

Hickory, NC

23d ago

$50k - $75k/yr Full time Manager Marketing Campaign Management

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Job Description

Marketing Manager role at ABH Construction in Hickory, NC, onsite, focused on generating leads, building brand presence, and managing marketing systems to support sales targets across campaigns, CRM, analytics, and website creative direction.

Responsibilities

Develop and optimize multi channel lead generation campaigns
Direct paid media efforts on Meta Ads and Google Ads
Create campaign messaging, visuals direction, and strong calls to action
Design and refine end to end lead funnels from ads to CRM and sales handoff
Monitor cost per lead, conversion rates, and campaign ROI
Coordinate with sales to improve lead follow up and conversions
Develop and maintain landing pages and campaign capture forms
Administer HubSpot pipelines, automations, forms, and reporting
Ensure accurate data flow from ads and website into the CRM
Maintain data quality and reporting for leadership and sales teams
Track weekly and monthly performance metrics and ROI
Maintain dashboards and conversion tracking across channels
Use performance insights to guide budget allocation and optimization
Handle website updates and content management in WordPress
Maintain and optimize house plan listings and related landing pages
Improve SEO, local visibility, and website conversion performance
Manage Google Business Profile and monitor website performance tracking
Maintain brand voice and visual consistency across channels
Direct creative strategy for ads, web, social, and print materials
Oversee design of marketing assets and campaign creative
Capture and curate content from job sites and completed homes
Write copy for ads, web pages, listings, emails, and social posts
Develop strategic, campaign driven content aligned with initiatives and goals
Plan and schedule social content via Meta Business Suite
Build automated email workflows and lead nurture sequences
Segment audiences and align email campaigns with active promotions
Coordinate production of brochures, signage, and sales materials
Support events, promotions, and community initiatives

Requirements

Proven experience with Meta Ads Manager and Google Ads driving lead generation
Hands on HubSpot CRM experience building lead funnels, pipelines, and automations
Strong ability to track CPL, conversions, and ROI and report performance
Experience managing WordPress updates, landing pages, and basic SEO
Proficiency in Adobe Photoshop and Canva for ads, web assets, and campaigns
Ability to manage multiple campaigns and priorities with minimal supervision
Minimum 3 years of experience

Technologies

Meta Ads Manager
Google Ads
HubSpot
WordPress
Google Business Profile
Meta Business Suite
Adobe Photoshop
Canva

Benefits

401(k) matching
Paid time off

Details

Job Type: Full-time
Salary: $50,000 - $75,000 per year
Location: Hickory, NC 28602 (onsite)
Relocation: Required before start date
Work Location: In person

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