Digital Marketing Specialist

Responsibilities

• Plan and execute cross channel digital campaigns spanning social media, email, paid media, and website assets
• Support fundraising efforts, donor stewardship, event promotion, volunteer recruitment, and awareness initiatives
• Develop data informed strategies to boost engagement, reach, conversions, and return on investment
• Assist with audience segmentation and digital outreach programs
• Plan, manage, and optimize Google Ads campaigns, including Google Grants
• Run paid social campaigns on Meta platforms, LinkedIn, and other relevant networks
• Track campaign performance and refine targeting, messaging, budgets, and conversion rates
• Conduct A/B testing to improve digital performance and fundraising outcomes
• Refresh and maintain website content, landing pages, and assets for campaigns
• Enhance website usability, SEO, mobile responsiveness, and overall user experience
• Review website analytics and propose optimizations to increase traffic and engagement
• Support accessibility and overall site performance improvements
• Produce engaging digital content including graphics, videos, social posts, newsletters, and fundraising appeals
• Manage email marketing programs and subscriber lists
• Craft clear, mission driven copy for digital channels
• Maintain content calendars and assist with coordinating campaigns
• Track and analyze performance metrics using Google Analytics, Meta Business Suite, and related tools
• Prepare reports on engagement, conversions, audience growth, and fundraising results
• Leverage AI and automation to improve workflows, content optimization, and targeting
• Perform competitor and trend analyses to inform recommendations and improvements

Requirements

• Bachelor's degree in marketing, communications, digital media, or related field preferred
• 1–3 years of experience in digital marketing, communications, or digital fundraising
• Experience overseeing Google Ads campaigns and paid social advertising
• Solid understanding of SEO, website optimization, email marketing, and analytics
• Familiar with Google Analytics, Meta Business Suite, CRM systems, and content management platforms
• Experience with Salesforce or similar CRM platforms preferred
• Knowledge of AI tools and marketing automation platforms strongly preferred
• Excellent writing, communication, and organizational abilities
• Ability to manage multiple projects in a fast paced, collaborative environment
• Passion for mission driven work and social impact

Technologies

• Google Analytics
• Meta Business Suite
• Google Ads
• Google Grants
• LinkedIn
• Salesforce

Benefits

• Health coverage options designed to be comprehensive and affordable, with Horizons covering 70-75% of premiums, delivering an annual value of roughly $10,000–$30,000 depending on enrollment

What we're looking for

• Understands how digital engagement drives fundraising and organizational growth
• Highly organized, proactive, and able to manage multiple priorities
• Balances creativity with strong analytical thinking
• Stays current on digital trends, AI tools, and emerging marketing platforms
• Can translate data into actionable insights and campaign improvements