We are seeking a Digital Marketing & Inventory Specialist to drive digital campaigns, manage content, optimize SEO, and coordinate inventory to boost brand visibility and sales.

Responsibilities

Develop and execute comprehensive digital marketing strategies across social media, email, SEM, and display advertising to boost brand awareness and customer engagement.
Utilize keyword research and SEO tools to improve website visibility and organic traffic through targeted content creation and on-page optimization.
Manage content across WordPress and other CMS platforms, keeping site content current, engaging, and search-friendly.
Design compelling graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to support marketing campaigns and social media content.
Implement conversion optimization techniques on landing pages and product pages to maximize lead generation and sales.
Monitor campaign performance with Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to refine strategies for better results.
Coordinate with supply chain teams to oversee inventory, analyze stock levels via SQL or related systems, and ensure accurate product listings across ecommerce platforms.
Leverage marketing automation tools to streamline email marketing campaigns, nurture leads, and improve customer retention.
Conduct A/B testing on ads, landing pages, and email campaigns to identify the most effective tactics for performance marketing initiatives.
Collaborate with cross-functional teams on B2B marketing efforts to expand outreach and build partnerships.

Requirements

Proven experience with digital marketing tools such as Google Ads, SEM platforms, Google Analytics, Facebook Advertising, and marketing automation software.
Strong knowledge of SEO best practices, keyword research techniques, and content optimization strategies.
Proficiency with WordPress or similar CMS; familiarity with HTML, CSS, JavaScript, and SQL is advantageous.
Graphic design skills with Adobe Photoshop or Adobe Creative Suite; ability to create engaging visuals for multiple channels.
Experience managing social media across platforms including Facebook, Instagram, LinkedIn, with paid advertising campaigns.
Ability to analyze data from diverse sources to inform decisions; experience with performance metrics for digital campaigns.
Excellent copywriting skills for creating content tailored to B2B and B2C audiences.
Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
Knowledge of ecommerce platforms and inventory systems to ensure seamless product listings and stock management.

Technologies

Google Analytics
Google Ads
Facebook Advertising
WordPress
SQL
HTML
CSS
JavaScript
Adobe Creative Suite
Photoshop
Illustrator
SEM platforms
Marketing automation software

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Overview

We are seeking a dynamic and detail oriented Digital Marketing and Inventory Specialist to join our innovative team. This role offers the opportunity to lead impactful campaigns, optimize the brand's digital presence, and manage inventory strategies that elevate visibility and sales performance. You will use modern tools and channels to engage audiences and maintain a robust digital footprint across multiple platforms.

Pay

Salary: From $15.00 per hour

Work Location

Location: Onsite in Kernersville, NC

Digital Marketing & Inventory Specialist

Job Description