Destination Marketing Coordinator

In Dandridge, Tennessee, Jefferson County's Tourism Department is looking for a Destination Marketing Coordinator to help shape the county's travel story. This onsite role blends destination marketing, public relations, and visitor engagement through hands-on content creation and social media management to promote Jefferson County as a premier travel destination. The position carries a yearly salary of USD 40,000.

Responsibilities

• Provide administrative and marketing support to the Tourism Director and help run the daily operations of the tourism office.
• Develop and execute tourism marketing initiatives, including advertising campaigns, social media content, email outreach, website updates, and promotional materials.
• Create engaging written and visual content for promotion, such as social posts, blogs, newsletters, brochures, press releases, and digital campaigns.
• Assist in producing photo, video, and digital content for campaigns and social media.
• Interact with visitors, prospective travelers, tourism partners, local businesses, and community stakeholders in a professional, friendly, and knowledgeable manner.
• Foster positive working relationships with local tourism partners, attractions, businesses, and community organizations.
• Maintain and update tourism-related websites, digital platforms, online listings, and marketing materials.
• Assist with graphic design and creative development of promotional materials and digital content.
• Track and compile tourism statistics, marketing analytics, and departmental reporting data.
• Process, review, edit, and maintain departmental correspondence and documentation, including sensitive materials.
• Support public relations and communication efforts that positively promote Jefferson County and the Tourism Department.
• Assist with special projects, visitor inquiries, media visits, and departmental initiatives as assigned.
• Represent the Tourism Department in a professional manner during community meetings and promotional opportunities.
• Occasional evenings and weekend work may be required.
• Perform other duties as assigned.

Requirements

• Associate degree or higher in marketing, communications, public relations, hospitality, tourism, business, or a related field preferred; equivalent experience and training may be considered.
• Experience or educational background in hospitality, tourism, marketing, communications, public relations, customer service, or related fields preferred.
• Experience with social media management platforms, digital content creation, and photography/videography preferred.
• Proficiency in Microsoft Office including Word, Excel, PowerPoint, and Teams.
• Familiarity with website management platforms, email marketing systems, and digital communication tools preferred.
• Strong written and verbal communication skills and the ability to interact professionally with the public.
• Organized, dependable, creative, and able to manage multiple tasks and deadlines effectively.
• Any equivalent combination of education, training, and experience may be considered for employment.
• Fields of focus include Destination Marketing & Communications, Advertising & Marketing, Social Media Management, Graphic Design Platforms, Photography & Visual Content Creation, Website & Digital Content Management, and Hospitality & Tourism Knowledge.
• Maintain regular, punctual attendance during scheduled work hours.
• Demonstrate professionalism and excellent customer service skills.
• Strong organizational skills with attention to detail.
• Ability to communicate effectively both verbally and in writing.
• Ability to work independently and cooperatively as part of a team.
• Proficiency with computers, office software, digital communication platforms, and office equipment.
• Creative thinking and the ability to contribute ideas for tourism promotion and destination storytelling.
• This position requires the ability to engage in occasional moderate physical activity.
• There are no known occupational hazards associated with this position.

Technologies

• Microsoft Office (Word, Excel, PowerPoint, Teams)

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Nature of Work

The role supports the Jefferson County Tourism Department through destination marketing, public relations, communications, and visitor engagement. It involves creating content, managing social media, implementing marketing initiatives, handling public communications, and assisting with day-to-day tourism office operations. The Destination Marketing & Communications Coordinator contributes to strengthening the department’s public image and promoting Jefferson County as a travel destination through collaborative, service-oriented work.