Based in Troy, Michigan, the Marketing Coordinator will support the marketing team in planning and executing campaigns, manage social media channels, assist with content creation, and handle a range of administrative tasks on site at our Troy office.

Responsibilities

Maintain the Dart Appraisal website, refreshing existing content and adding new material on a monthly basis.
Collaborate with the Sales team to plan and deploy targeted email campaigns, tailoring content for different client segments.
Oversee social media channels and manage a structured content calendar.
Monitor the social media activity of relevant industry trade associations.
Support the companys participation in industry events.
Assess the effectiveness of marketing initiatives for both new and existing clients.
Assist with planning, execution, and measurement of campaigns across multiple channels, including email, social, and digital advertising.
Coordinate logistics for marketing events such as webinars, trade shows, and client gatherings.
Contribute to the development of marketing materials including brochures, newsletters, presentations, and website copy.
Create and edit content for social media posts, blog articles, and email campaigns.
Grow and manage the companys social media presence, including scheduling, publishing, and engagement.
Conduct market research to identify trends, competitor activity, and customer preferences.
Maintain marketing calendars, schedules, and project timelines.
Monitor and report on campaign performance using tools such as Google Analytics, social media analytics, and email marketing software.

Requirements

Bachelor's degree in business or a related field.
Minimum of 3 years of relevant experience in B2B marketing.
Understanding of website content management.
WordPress experience preferred.
Experience developing, implementing, and evaluating email marketing campaigns.
Experience developing social media plans and content.
Analytical capabilities.
Working knowledge of Excel.

Technologies

Google Analytics
WordPress

Benefits

Health insurance
Retirement plans
Professional development opportunities

About Us

Dart Appraisal is a dynamic and innovative company focused on improving the appraisal management process for our partners. We are committed to delivering excellence across our business and seek a skilled Marketing Coordinator to join our team. This leadership-aligned role ensures our products and services meet high quality standards while fostering a positive and supportive work environment.

Job Summary

The Marketing Coordinator will support the marketing department in developing and executing campaigns, manage social media accounts, assist with content creation, and perform a range of administrative tasks. The ideal candidate will possess strong marketing knowledge and excellent organizational skills. This onsite role is based in the Troy, Michigan office.

Experience

Website maintenance: 1 year (Preferred)
Email marketing: 1 year (Required)
Social media marketing: 2 years (Required)
WordPress: 1 year (Preferred)
Marketing: 2 years (Required)

Ability to Commute

Troy, MI 48084 (Required)

Work Location

In person

Job Type

Full-time

Pay

From $50,000.00 per year

Application Question

What is your salary expectation?

Marketing Coordinator

Job Description