The Marketing and Communications Coordinator supports enrollment growth, student retention, public awareness, and community engagement for the Matanuska-Susitna Borough School District by planning and executing districtwide marketing and communications initiatives. Based in Palmer, Alaska, with remote capabilities.
Responsibilities
- Develop and implement district marketing and communications strategies aimed at increasing enrollment, enhancing retention, and boosting public awareness.
- Plan and coordinate campaigns that highlight district programs, opportunities, services, and initiatives.
- Oversee advertising efforts across print, digital, social media, and other communication channels.
- Support the maintenance and strengthening of the district's branding standards and visual identity.
- Track performance using data, enrollment trends, and public feedback to identify opportunities to improve visibility, reputation, enrollment, and retention.
- Create marketing materials such as brochures, ads, presentations, digital content, videos, graphics, and other resources.
- Utilize K-12 mass communication tools to draft and distribute urgent announcements, text alerts, and district updates.
- Assist with photography, videography, storytelling, and content development to feature district programs, staff, students, and achievements.
- Support digital communications and public outreach through district social media, websites, and CMS platforms.
- Collaborate with the Public Information Officer and Superintendent to align with district communication priorities.
- Work with district leadership, principals, and departments to identify and promote key programs, initiatives, and student opportunities.
- Assist with planning, coordinating, and promoting district events, recruitment activities, and community engagement efforts.
- Maintain positive working relationships with staff, students, families, community organizations, and external partners.
- Perform other job-related duties as assigned.
Requirements
- Preferred qualifications include a degree, training, or professional experience in marketing, communications, journalism, public relations, business, graphic design, or related field.
- Demonstrated experience developing marketing campaigns, creating promotional materials, managing branding efforts, and using communication and design tools.
Technologies
- ParentSquare
- Finalsite
- Apptegy
- SchoolMessenger
- Microsoft Office Suite
- Google Workspace
- Canva
- Adobe Creative Cloud
Position Type
Position Type: MLMA-Supervisor/Supervisor
Location
- Palmer, AK (remote)
- Administration Building
Date Posted
6/10/2026
Closing Date
06/24/2026
Open Until Filled
Open Until Filled
Public Information Office
- Position open until filled
- Salary: $66,919 - $78,796 per year, DOE, for a 260 day contract
Class Summary
The Marketing and Communications Coordinator develops and implements district marketing and communications strategies that support student enrollment, student retention, public awareness, and community engagement. The role collaborates with district leadership, schools, and departments to promote district programs, school choice opportunities, student achievement, and district initiatives. The coordinator is responsible for developing marketing campaigns and creating promotional materials to advance district objectives.
Application Requirements
- New District application through Applicant Tracking
- Letter of interest
- Resume
Posting Closes
4:30 PM on June 24, 2026
Application Information
Open Until Filled. Application materials may be printed from the Internet at: http://www.matsuk12.us/jobs
