Marketing Specialist

AMETEK Rauland, a division within AMETEK, Inc., is looking for a Marketing Specialist to shape demand and raise brand awareness across the healthcare and education sectors. Based in Mount Prospect, IL with a hybrid work arrangement, the role combines multi-channel campaign execution, content development, and close collaboration with product management and sales to enable revenue growth for nurse call and critical education communications solutions.

Responsibilities

• Develop and run integrated multi-channel campaigns for healthcare and education audiences, tracking results and optimizing tactics with data-driven insights
• Collaborate with Product Management and Sales to shape go-to-market plans, ensure consistent positioning, and align messaging
• Produce and manage impactful collateral including brochures, presentations, case studies, and digital assets to support demand generation and sales enablement
• Create and implement content strategies to boost brand visibility and engagement across web, social, and email channels
• Coordinate and support trade shows, conferences, and virtual events, covering logistics, promotions, and post-event follow-up
• Maintain and update website content for assigned product lines, ensuring accuracy and alignment with brand standards
• Apply marketing analytics tools to measure campaign effectiveness, derive insights, and recommend improvements
• Work with internal stakeholders and external partners, managing relationships with advertising or creative agencies and driving project execution
• Support lead generation and nurturing efforts through marketing automation platforms and CRM systems
• Ensure a consistent brand voice across all marketing channels and touchpoints

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience
• 5–7 years of B2B marketing experience, preferably within healthcare, education, technology, distribution, or partner/VAR environments
• Strong writing and verbal communication skills with the ability to translate technical concepts into customer-friendly messaging
• Hands-on experience with marketing tools and platforms such as Salesforce (or Account Engagement), Google Analytics, Adobe Creative Cloud, and project management tools (e.g., Monday.com)
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced setting
• Experience managing external agency relationships and driving project execution
• Analytical mindset with a creative approach to problem solving and campaign development
• Highly organized, detail-oriented, and collaborative team player
• Ability to work a hybrid schedule from Mount Prospect, IL
• Willingness to travel up to 10%

Technologies

• Salesforce (or Account Engagement)
• Google Analytics
• Adobe Creative Cloud
• Monday.com

Why Rauland

Rauland, a division of AMETEK, operates within the Measurement, Communications and Technologies area and leads in integrated communications technology. The company designs and manufactures Nurse Call Systems for healthcare facilities and critical education communication solutions for K-12 schools. Website: www.rauland.com