Digital Marketing & Inventory Specialist

Kernersville Chrysler Dodge Jeep Ram, based in Greensboro, NC and operating on-site, is seeking a Digital Marketing & Inventory Specialist who can own multi-channel campaigns, sharpen our online presence, and coordinate inventory strategies to boost brand visibility and drive sales. This role demands a detail-oriented, collaborative marketer who can bridge creative execution with data-driven optimization across platforms.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across social media, email, SEM, and display advertising to raise brand awareness and customer engagement.
• Utilize SEO tools and conduct keyword research to improve website visibility and organic traffic through targeted content creation and optimization.
• Manage content on WordPress and other CMS platforms, ensuring content stays current, engaging, and search-engine friendly.
• Design compelling graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to support campaigns and social media content.
• Apply conversion optimization techniques on landing pages and product pages to maximize lead generation and sales.
• Monitor campaign performance with Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to refine strategies for better results.
• Oversee inventory management by coordinating with supply chain teams, analyzing stock levels via SQL or other inventory systems, and ensuring accurate product listings across e-commerce platforms.
• Leverage marketing automation tools to streamline email campaigns, nurture leads, and improve customer retention.
• Conduct A/B testing on ads, landing pages, and emails to identify the most effective tactics for performance marketing initiatives.
• Collaborate with cross-functional teams on B2B marketing efforts to expand outreach and build strategic partnerships.

Requirements

• Proven experience with digital marketing tools such as Google Ads, SEM platforms, Google Analytics, Facebook Advertising, and marketing automation software.
• Strong knowledge of SEO best practices, keyword research techniques, and content optimization strategies.
• Proficiency in WordPress or similar CMS; familiarity with HTML, CSS, JavaScript, and SQL is advantageous.
• Skilled in graphic design with Adobe Photoshop or Adobe Creative Suite; capable of creating engaging visual content for multiple channels.
• Experience with social media management across platforms including Facebook, Instagram, LinkedIn, including paid campaigns.
• Ability to analyze data from various sources to inform decision-making; experience with performance metrics related to digital campaigns is essential.
• Excellent copywriting skills for creating compelling content tailored to target audiences in both B2B and B2C contexts.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Knowledge of e-commerce platforms and inventory systems to ensure seamless product listings and stock management.

Technologies

• WordPress
• HTML
• CSS
• JavaScript
• SQL
• SEO tools
• Google Analytics
• Google Ads
• Facebook Advertising
• Adobe Creative Suite
• Adobe Photoshop
• Adobe Illustrator
• SEM platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Overview

We are seeking a dynamic and detail-oriented Digital Marketing & Inventory Specialist to join our innovative team. This role offers the opportunity to drive impactful marketing campaigns, optimize digital presence, and manage inventory strategies that elevate brand visibility and sales performance. Applications from candidates with a criminal record are encouraged to apply.

Pay

From $15.00 per hour

Work Location

On-site, Greensboro, NC