Versant Media seeks a Digital Marketing Coordinator to manage CNBC subscription campaigns across email, push, and owned channels, coordinating with editorial, product, customer experience, and creative teams.
Responsibilities
- Build, deploy, and QA outbound campaigns across email, push notifications, and owned channels using Sailthru and Airship
- Own the end-to-end email process including audience segmentation, setup, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic campaigns
- Perform rigorous quality assurance across all elements such as links, tracking, personalization, and rendering
- Monitor and analyze campaign performance including open rates, click-through rates, conversions, and audience engagement
- Develop and maintain reporting on key metrics like subscription conversions, segmentation performance, and lifecycle engagement
- Support ongoing optimization through testing, insights, and performance analysis
- Manage UTMs, vanity URLs, and redirect logic to ensure accurate attribution and a seamless user experience
- Oversee campaign tracking infrastructure, maintaining internal tools such as tracking code generators and campaign trackers
- Audit digital touchpoints (landing pages, registration walls, redirects) for accuracy and consistency
- Partner with editorial, product, customer service, and creative teams to ensure content is timely, accurate, and aligned with business goals
- Coordinate promotional campaigns including gift-with-purchase initiatives from planning through execution
- Request, review, and manage creative assets across internal systems (SharePoint, Adobe Photoshop, Canva)
- Assist in growing the subscriber database through acquisition and lifecycle marketing initiatives
- Support app push and onsite registration strategies to drive user acquisition and engagement
- Contribute to lifecycle marketing efforts with audience segmentation and automated flows
- Assist with paid marketing campaigns by coordinating assets, drafting copy, and reviewing performance metrics
- Collaborate with internal and external partners to ensure campaigns are executed effectively and optimized over time
- Manage multiple projects simultaneously, maintaining clear documentation and timelines
- Take ownership of assigned workstreams and proactively communicate status updates, risks, and opportunities
- Support the Senior Growth Marketing Manager on key initiatives and broader team priorities
Requirements
- Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
- 2+ years of experience in digital marketing, lifecycle marketing, or campaign operations (media or DTC experience preferred)
- Hands-on experience with email marketing platforms (Sailthru preferred) and/or push notification tools (Airship preferred)
- Familiarity with marketing analytics and tracking, including UTM parameters, vanity URLs, and QA best practices
- Basic knowledge of HTML/CSS and experience with Adobe Photoshop or similar tools
- Strong organizational skills with experience managing campaign workflows, trackers, and documentation
- Excellent written and verbal communication skills with an eye for marketing copy and subject line optimization
- Ability to manage multiple priorities in a fast-paced environment and proactively identify and resolve issues
- Highly detail-oriented, self-motivated, and collaborative
Technologies
- Sailthru
- Airship
- SharePoint
- Adobe Photoshop
- Canva
Benefits
- Hybrid work arrangement
- Medical, dental, and vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Other discounts and perks
- Free onsite fitness center with state-of-the-art equipment and daily group classes
- Gourmet cafeteria with daily specials plus soup and salad bars
- Dry cleaning, shoe shining, and sneak peeks
- Free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken, and Jersey City
Location and perks
- Hybrid work arrangement at CNBC Headquarters in Englewood Cliffs, NJ
- Access to a free onsite fitness center and daily group classes
- Gourmet cafeteria with daily specials and salad bars
- Dry cleaning, shoe shining, and sneak peeks
- Free shuttle service to and from Manhattan, Brooklyn, Hoboken, and Jersey City
Company description
VERSANT is a leading force in news, sports and entertainment, home to iconic brands that inform, entertain, and inspire audiences. Our blend of content, technology, and services enriches culture, sparks conversations, and connects people to what they love.
As an independent, publicly traded company, VERSANT brings together major cable networks such as USA Network, CNBC, MS NOW, Oxygen, E, SYFY, and Golf Channel with digital and direct-to-consumer brands like Fandango, Rotten Tomatoes, GolfNow, and GolfPass. These businesses reflect our commitment to delivering exceptional experiences across screens and services.
VERSANT is an industry-changing media company fueled by innovation and entrepreneurship. With a strong foundation and forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.
Additional information
External candidates may be asked to attend an in-person interview with a VERSANT Media employee at a location prior to a hiring decision. VERSANT Media provides equal employment opportunities to all applicants and employees without regard to race, color, religion, gender, gender identity or expression, age, national origin, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or other protected status.
If you require a reasonable accommodation during the application or recruitment process due to a disability, please contact candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair compensation practices and will provide a good faith pay range to comply with pay transparency laws. Actual compensation will be based on factors such as skills, qualifications, experience, location, and may include additional forms of compensation and benefits.
VERSANT Media does not accept unsolicited assistance from search firms for this opportunity. Resumes submitted by search firms without a valid Statement of Work will be the sole property of VERSANT, and no fee will be paid.
