Marketing Specialist

Join TJ Maxx in a hybrid role based in Framingham, MA. This Marketing Specialist position supports brand marketing strategy and paid advertising across channels, coordinates with cross functional teams, and reports to the Brand Marketing Manager. The role offers a salary range of USD 65,000 to 81,200 per year.

Benefits

• Associate discount
• 401(k) match
• medical/dental/vision
• HSA
• health care FSA
• life insurance
• short/long-term disability
• paid holidays/vacation /sick/bereavement/parental leave
• EAP
• incentive programs for management
• auto/home insurance discounts
• tuition reimbursement
• scholarship program
• adoption/surrogacy assistance
• smoking cessation
• child care/cell phone discounts
• pet/legal insurance
• credit union
• referral bonuses

Responsibilities

• Assist the Brand Marketing Manager with day-to-day planning, coordination, and execution of TJ Maxx's brand marketing strategy and paid advertising content to drive brand objectives
• Collaborate with cross-functional teams including Brand, Partnerships, Public Relations, Social Media, Creative, Media & Digital Marketing, Project Management, Consumer & Business Insights, Email & Site, Merchandising, Planning, Store Operations, and Corporate Marketing; align programs to amplify integrated campaigns
• Oversee end-to-end project delivery from brief writing through concept development, design, and finalization of all creative content
• Support reviews and QA of creative content to maintain a consistent voice aligned with brand guidelines and messaging themes
• Research industry and customer trends to inform future marketing campaigns and creative content
• Analyze insights data and contribute a point of view on campaign effectiveness
• Assist in managing third-party resources or agencies as needed to develop campaign concepts
• Coordinate and maintain the marketing budget for areas of responsibility, identifying opportunities to control costs
• Build and nurture relationships with cross-functional partners

Requirements

• Bachelor’s degree in marketing, communications, or a related field required
• 2+ years of marketing experience; ad agency or client-side advertising experience is a plus
• Agile and results-driven with the ability to multi-task in a fast-paced, collaborative environment, meet due dates, and follow up to ensure completeness and quality
• Outstanding organizational and time management skills with strong attention to detail
• Critical thinking with proactive problem-solving abilities; comfortable navigating ambiguity to drive solutions
• Excellent written and verbal communication skills; ability to build relationships and convey ideas clearly
• Team-oriented with the ability to collaborate across multiple fields and adapt to different team dynamics
• Proficient in Microsoft Office programs, including Word, PowerPoint, Excel, and Outlook
• Interest in the fashion industry and/or off-price/retail business is a plus

Technologies

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Outlook

Location

Framingham, MA (hybrid) — USA Home Office, 550 Cochituate Road