Marketing Communications Manager

Seamen’s Bank is seeking a Marketing Communications Manager to lead its marketing and communications strategy from Provincetown, Massachusetts. This role brings together content creation, brand stewardship, and multi-channel execution to support revenue growth and deepen community ties along the Outer Cape.

Responsibilities

• Oversee the bank’s social media platforms, creating content and scheduling posts to maximize engagement and reach
• Launch and refine email marketing campaigns that drive traffic to the bank’s website and key revenue areas
• Maintain and optimize the bank’s website to ensure fresh, dynamic content
• Serve as the organization’s primary content creator, managing daily digital marketing, print publications, and overall communications
• Translate complex financial products and services into clear consumer messaging and shape raw material from staff and meetings into impactful copy
• Write and collaborate on compelling, effective copy
• Uphold consistent messaging and visual branding to enhance the bank’s image
• Position Seamen’s Bank as a leading Cape institution and a dedicated community partner
• Extend Seamen’s Bank presence west of the Orleans rotary beyond a traditional building anchor
• Identify brand moments, including events, milestones, and notable news
• Plan, execute, and analyze product and service marketing campaigns to maximize revenue and strengthen partnerships
• Target potential customers locally and beyond, recommending strategies to capture market share
• Build a multi-channel media list, ongoing pitch content, and a regular distribution schedule
• Collaborate with internal experts to position the bank as an industry leader
• Monitor, analyze, and report on marketing metrics to optimize performance
• Track trends and propose new approaches to adapt strategies
• Manage the marketing budget to ensure efficient resource use and ROI
• Resolve roadblocks and ensure key initiatives are executed on time
• Assist with various other communications needs such as summaries, leadership updates, talking points, and announcements
• Develop and maintain calendars and follow-up plans
• Collaborate with third party vendors and internal teams on swag, printed materials, signage, promotional pieces, and other marketing deliverables
• Maintain vendor relationships and pursue new partnerships to optimize results
• Participate in networking events and community outreach opportunities
• Other duties may be assigned

Requirements

• Bachelor's degree in marketing and communications, business administration, or a related field from a four-year college or university; or five or more years of related experience; or an equivalent combination of education and experience
• 3+ years in a hands-on marketing, communications, or related role with exceptional creativity and writing skills
• Ability to manage multiple projects and deadlines with strong organizational and detail orientation
• Proactive, resourceful, and solution-focused
• Experience working with vendors, printers, promotional partners, or outside agencies
• Thorough knowledge of marketing best practices
• Proficiency in Microsoft Office and other digital software

Compensation

Salary: USD 65,000 - 87,000 per year

Location

Provincetown, MA (onsite)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Why Seamen's Bank, and Why Now

Headquartered on the Outer Cape in Provincetown, Seamen’s Bank recently celebrated its 175th birthday. While honoring a long history of success, the bank is looking ahead with confidence and ambition, focusing on strengthening its financial performance, expanding its customer base, and increasing community impact. The Marketing Communications Manager role represents a pivotal step in the bank’s growth trajectory.

Physical Demands

• Must be able to sit at a computer for extended periods
• Close vision is required
• Occasionally lift and/or move up to 25 pounds
• Ideal candidates will have housing on the Mid to Outer Cape; a hybrid arrangement may be discussed for highly qualified candidates