Marketing Jobs in Provincetown, MA

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Marketing Communications Manager

Seamen's Bank Provincetown, MA

Provincetown, MA

Today

$65k - $87k/yr Full time Manager Marketing Campaign Management

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Job Description

Seamen’s Bank is seeking a Marketing Communications Manager to lead its marketing and communications strategy from Provincetown, Massachusetts. This role brings together content creation, brand stewardship, and multi-channel execution to support revenue growth and deepen community ties along the Outer Cape.

Responsibilities

Oversee the bank’s social media platforms, creating content and scheduling posts to maximize engagement and reach
Launch and refine email marketing campaigns that drive traffic to the bank’s website and key revenue areas
Maintain and optimize the bank’s website to ensure fresh, dynamic content
Serve as the organization’s primary content creator, managing daily digital marketing, print publications, and overall communications
Translate complex financial products and services into clear consumer messaging and shape raw material from staff and meetings into impactful copy
Write and collaborate on compelling, effective copy
Uphold consistent messaging and visual branding to enhance the bank’s image
Position Seamen’s Bank as a leading Cape institution and a dedicated community partner
Extend Seamen’s Bank presence west of the Orleans rotary beyond a traditional building anchor
Identify brand moments, including events, milestones, and notable news
Plan, execute, and analyze product and service marketing campaigns to maximize revenue and strengthen partnerships
Target potential customers locally and beyond, recommending strategies to capture market share
Build a multi-channel media list, ongoing pitch content, and a regular distribution schedule
Collaborate with internal experts to position the bank as an industry leader
Monitor, analyze, and report on marketing metrics to optimize performance
Track trends and propose new approaches to adapt strategies
Manage the marketing budget to ensure efficient resource use and ROI
Resolve roadblocks and ensure key initiatives are executed on time
Assist with various other communications needs such as summaries, leadership updates, talking points, and announcements
Develop and maintain calendars and follow-up plans
Collaborate with third party vendors and internal teams on swag, printed materials, signage, promotional pieces, and other marketing deliverables
Maintain vendor relationships and pursue new partnerships to optimize results
Participate in networking events and community outreach opportunities
Other duties may be assigned

Requirements

Bachelor's degree in marketing and communications, business administration, or a related field from a four-year college or university; or five or more years of related experience; or an equivalent combination of education and experience
3+ years in a hands-on marketing, communications, or related role with exceptional creativity and writing skills
Ability to manage multiple projects and deadlines with strong organizational and detail orientation
Proactive, resourceful, and solution-focused
Experience working with vendors, printers, promotional partners, or outside agencies
Thorough knowledge of marketing best practices
Proficiency in Microsoft Office and other digital software

Compensation

Salary: USD 65,000 - 87,000 per year

Location

Provincetown, MA (onsite)

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Why Seamen's Bank, and Why Now

Headquartered on the Outer Cape in Provincetown, Seamen’s Bank recently celebrated its 175th birthday. While honoring a long history of success, the bank is looking ahead with confidence and ambition, focusing on strengthening its financial performance, expanding its customer base, and increasing community impact. The Marketing Communications Manager role represents a pivotal step in the bank’s growth trajectory.

Physical Demands

Must be able to sit at a computer for extended periods
Close vision is required
Occasionally lift and/or move up to 25 pounds
Ideal candidates will have housing on the Mid to Outer Cape; a hybrid arrangement may be discussed for highly qualified candidates

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