Manager, Influencer (Influencer & Content Marketing Team)

Pfizer offers a hybrid work arrangement in New York, NY, with a competitive annual salary of USD 99,200 to 165,400. This role sits on the Influencer and Content Marketing Team and centers on leading end-to-end influencer and social campaigns—from strategy and editorial planning to data-driven influencer identification, contracting, activation and measurement—ensuring alignment with paid media and cross-functional partners. A PhD is the targeted education level for this position, reflecting the depth of strategic insight expected in this role.

What Pfizer offers

• Salary: USD 99,200 to 165,400 per year
• Location: New York, NY (hybrid)
• 401(k) plan with Pfizer Matching Contributions
• Additional retirement contribution from Pfizer
• Paid time off including vacation, holidays and personal days
• Paid caregiver/parental and medical leave
• Comprehensive health benefits including medical, prescription drug, dental and vision coverage

Responsibilities

• Inform the strategic direction of integrated media campaigns by translating social and influencer trend forecasting into bold, innovative campaigns that align with brand goals, audience needs, and cultural moments
• Manage end-to-end execution of influencer campaigns—from strategy development and influencer identification to activation, paid orchestration and measurement
• Contribute to social editorial calendars, content themes, and cultural/community opportunities, ensuring channels support business goals and the consumer journey
• Ensure paid advertising and social and influencer creative are synergistic, with cross-functional stakeholders and agencies collaborating effectively
• Partner with internal teams and agencies to manage social editorial strategy, production and planning, and paid amplification integration
• Understand the consumer and healthcare professional audience landscape in health and pharma, and develop a clear perspective on navigation based on marketing briefs
• Lead partnership operations with the media planning team to bring synergies or amplification to campaign ideas
• Handle ambiguity and tackle unique, complex social and influencer projects with independence
• Identify opportunities for improvement and drive self-initiated projects using hands-on influencer marketing expertise
• Recommend real-time responses and long-term optimizations for social and influencer campaigns
• Promote adoption of data-informed social and influencer marketing best practices across Pfizer’s commercial organizations
• Provide thought leadership on connecting evolving social and influencer trends with tangible business impact

Requirements

• Educational and experience combinations: a bachelor’s degree with 4+ years of experience; or a master’s degree with 2+ years; or a PhD with 0+ years; or an associate’s degree with 8 years; or a high school diploma (or equivalent) with 10 years of relevant experience
• 4+ years of hands-on professional experience in a social media or influencer marketing role within a large, complex matrix organization
• Previous firsthand social strategy and influencer marketing experience from brand, agency, or media perspective
• Strong project leadership and administrative skills
• Growth mindset with capacity to help build and scale new organizational capabilities
• Expertise in social and influencer marketing analytics platforms and tools such as Creator IQ and Sprinklr
• Exceptional interpersonal skills and ability to operate in a matrix environment
• Ability to balance urgency with precision in execution
• Strategic and creative thinker with strong problem-solving abilities
• Self-motivated, independent worker with a track record of ownership
• Ability to visualize data patterns and tailor reports for diverse executive stakeholders
• Values-based leadership presence modeled on courage, excellence, equity and joy
• Professional discretion and maturity to handle confidential information
• Pharmaceutical influencer marketing experience
• Technologies: Creator IQ, Sprinklr

Additional information

• Last date to apply: June 15, 2026
• Work location: Hybrid