Events & Marketing Manager

Responsibilities

• Coordinate and deliver HBA events across the calendar, including educational programs, networking gatherings, and flagship annual events.
• Oversee event timelines, on-site logistics, registrations, vendor management, venue relationships, and attendee experience.
• Create and monitor event budgets.
• Assess event outcomes and propose enhancements to boost attendance, engagement, and profitability.
• Partner with committees, volunteers, sponsors, and staff to ensure successful delivery.
• Craft and implement yearly sponsorship plans for HBA events and related programs.
• Identify and solicit sponsorships from members and non-members, and secure commitments.
• Maintain relationships with current sponsors while continually pursuing new opportunities.
• Fulfill all sponsorship benefits and deliverables.
• Design and execute event marketing campaigns to boost attendance, sponsorship involvement, and member engagement.
• Generate and manage content for email marketing, newsletters, digital ads, and social media.
• Create promotional materials and communications for events.
• Monitor marketing performance and adjust strategies using metrics.
• Oversee the HBA website, keeping content up-to-date, accurate, and engaging.
• Plan and execute a content calendar for social media and digital communications.
• Produce engaging content such as graphics, photography, video, member spotlights, event promos, and industry updates.
• Track engagement metrics and propose strategies to expand reach and participation.
• Act as a primary ambassador for the HBA with members, sponsors, volunteers, and community partners.
• Support retention and engagement efforts via strong relationship-building, excellent customer service, and proactive communications.
• Provide leadership to the Associate Member Council and other committees as assigned.
• Spot opportunities to raise member participation and enhance the member experience.

Requirements

• Bachelor's degree preferred or equivalent experience.
• At least five years in event management, marketing, communications, sponsorship development, or related fields.
• Proven success generating revenue through event sponsorships and partnerships.
• Excellent verbal and written communication abilities.
• Experience coordinating multiple projects concurrently.
• Proficient with Microsoft Office, social media platforms, email marketing tools, and CRM/database software.
• Availability to work evenings and weekend events as needed.

Technologies

• Microsoft Office
• Social media platforms
• Email marketing platforms
• CRM/database software

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off

What success looks like

• Increase event attendance and engagement.
• Grow sponsorship revenue.
• Expand HBA visibility across digital channels.
• Strengthen relationships with members and stakeholders.
• Deliver professional, well-executed events.
• Contribute to membership growth and retention.
• Bring new ideas and energy to the organization.