Marketing Jobs in Easton, PA

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1mo ago

Integrated Marketing Specialist

Victaulic Easton, PA

Easton, PA

1mo ago

Full time Marketing Analytics Business Development

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Job Description

Victaulic offers an on-site opportunity in Easton, PA for an Integrated Marketing Specialist focused on Content and Integrated Campaigns within its Industrial verticals. This role blends strategic planning with hands-on content creation and multi-channel campaign execution, all within a B2B environment. You will collaborate across sales leadership, product teams, and external partners to move audiences to action, with clear KPIs and budget accountability from strategy through reporting.

Responsibilities

Collaborate with Industrial Vertical Market sales leaders to align marketing initiatives with sales goals.
Own full-funnel campaigns across digital, social, email, video and print, from strategy to measurement, with defined KPIs and budget ownership.
Coordinate inbound and outbound marketing efforts to support industrial sales objectives, working with internal teams, agencies and vendors to ensure on-time and on-brand delivery.
Develop and manage a campaign calendar that sequences priorities across markets, balancing shared resources with vertical needs and launch timing.
Build a market-specific content cadence including case studies, project briefs, application stories, blog posts, white papers and sales enablement materials that translate technical product knowledge into value-driven narratives.
Conduct on-site content capture, such as job site visits, contractor interviews and owner testimonials, to create authentic field-sourced stories that differentiate Victaulic in Industrial markets.
Prioritize and refresh existing literature across industrial verticals, identifying content gaps and developing new materials to support the full buyer journey.
Collaborate with subject matter experts, product managers and applications engineers to produce accurate technical and commercial content for digital and print formats.
Serve as the marketing liaison to industrial sales, gathering field intelligence, aligning campaign priorities and contributing to annual and long-range market planning.
Ensure all content and campaigns adhere to corporate brand standards and proactively identify opportunities to improve marketing operations and workflows.

Requirements

6+ years of experience in B2B marketing. Construction industry experience is a plus but not required; provide specific campaign examples.
Ability to develop strategic and innovative marketing campaigns and strategies.
Strong writing, editing and proofreading skills with the ability to tailor tone and messaging for distinct audiences across multiple verticals.
Robust collaboration and leadership capabilities.
Excellent project management and organizational skills with demonstrated ability to manage competing priorities in a multi-market workload.
Proficiency with MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet and Teams; Canva and Photoshop skills are desirable.
College degree in marketing or communications is desired.
Ability to communicate and interact effectively with outside vendors, customers and the sales force.
Ability to travel as needed to job sites, customer locations and industry events to capture field content, up to 15% travel.
Ability to meet deadlines, manage budgets and achieve objectives while working as part of a Marketing team and across departments.
Ability to work independently when needed and collaborate effectively across regions and time zones as part of a global team.

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