Marketing & Digital Content Specialist

Sunrise Management & Consulting is seeking a full-time Marketing and Digital Content Specialist to join onsite in Latham, NY. This role supports Sunrise Management & Consulting and Property Gauge, focusing on social media management, online listings, online reputation management, content creation, campaigns, and event coordination. The position offers an hourly rate of $26 to $32 and presents an opportunity to grow within a multi-brand environment, strengthening brand visibility and engaging residents and customers.

Benefits

• Medical, Dental, Vision Insurance
• 401(k) with Match
• Paid Time Off
• Paid Company Holidays
• Referral Program

Responsibilities

• Oversee and update social media profiles for multiple brands and properties across platforms such as Facebook, Instagram, LinkedIn, and YouTube
• Create, schedule, and publish engaging posts on LinkedIn, Facebook, and Instagram
• Monitor engagement, respond to comments, messages, and inquiries promptly and professionally
• Track engagement metrics and help optimize content performance
• Maintain apartment listing profiles on Apartments.com, Zillow, and other rental sites, ensuring accuracy and alignment with marketing goals
• Update website content and online profiles as needed
• Monitor and respond to online reviews across Google and listing sites; coordinate resident feedback responses in line with company standards
• Analyze feedback trends to identify opportunities for improvement
• Assist in creating engaging marketing materials, announcements, and digital content
• Develop graphics and promotional materials using Canva or similar tools
• Support coordination of marketing campaigns, announcements, and product updates
• Maintain brand consistency across all digital channels
• Assist in planning and coordinating resident events at apartment communities
• Coordinate logistics and promotional materials for industry trade shows and conferences
• Support event communications and promotional outreach
• Track performance metrics such as engagement, reach, lead volume, and listing effectiveness
• Prepare monthly marketing reports with insights and improvement recommendations
• Support overall marketing initiatives across both organizations and help manage calendars and schedules
• Assist leadership with marketing-related administrative and coordination tasks

Requirements

• 3–5+ years of experience in marketing, social media management, communications, or a related field
• Demonstrated experience managing multiple social media accounts or brands simultaneously
• Strong written communication skills with experience responding to online reviews, comments, and inquiries in a professional manner
• Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking
• Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools
• Experience coordinating marketing campaigns, events, or promotional initiatives
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
• Experience working with digital marketing analytics and engagement metrics to inform content strategy
• Comfortable working in a collaborative environment supporting multiple brands or business units

Physical Requirements

• Prolonged periods of sitting and working at a computer, viewing multiple screens and typing for extended periods
• Ability to communicate effectively via phone, video conferencing, and in person
• Occasional standing, walking, and moving between work areas or office locations
• Ability to lift and carry light materials (up to 15–25 pounds), such as marketing materials and event supplies
• Visual ability to read and analyze digital content, including detailed text and graphics
• Manual dexterity to operate a computer, camera equipment, and other standard office tools
• Ability to travel occasionally for events, meetings, or on-site content creation
• Ability to set up and break down light event or promotional materials

Location: Latham, NY (onsite). Job type: Full-time. This position is in person.