Marketing and Communications Coordinator

USD 50,000 per year, and a bachelor’s degree is preferred or an equivalent combination of education and experience with a minimum of five years in related work.

Responsibilities

• Design and execute creative marketing strategies to promote the Lancaster Promise Neighborhood and meet publicity goals set by the Advisory Board.
• Identify target audiences and develop digital campaigns that engage, inform, and inspire action.
• Report directly to the Program Director and serve as a full-time team member within the project.
• Participate in the Promise Neighborhood steering committee to maintain ongoing communication and coordination.
• Apply graphic design skills for digital ads, print ads, posters, and publications as needed.
• Conduct photography and video work for events and programs, including editing and establishing an archival system for future use.
• Manage major social media platforms for Promise Neighborhood.
• Oversee platforms such as Facebook, Twitter, Instagram, YouTube and LinkedIn on a schedule approved by the Project Director with input from event and program organizers.
• Collect content daily for social media posting, including photos, video, and testimonials.
• Assist with donor management software data entry, monitoring, and fund development activities.
• Regularly communicate with marketing stakeholders to update on marketing activities and initiatives.
• Develop and maintain working relationships with businesses and organizations in Lancaster County.
• Schedule and, when possible, participate in live media interviews promoting events and programs.
• Write, edit, and distribute press releases for Promise Neighborhood activities and events.
• Identify social media and website trends and optimize performance using data insights.
• Lead social media and other marketing workshops for staff and partner agencies.
• Stay current with online marketing trends and measurement best practices.
• Assist with web maintenance and design when required.
• Support event planning and day-of-event execution as needed.

Requirements

• Strong oral and written communication skills, coupled with graphic skills, marketing principles, interpersonal abilities, and proficiency in computer use and desktop publishing software.
• Photography and videography skills are required.
• Solid knowledge of Adobe Photoshop, InDesign, Premiere Pro, Illustrator, Corel or similar media editing tools.
• Familiarity with web design and content management systems.
• Excellent analytical and project management capabilities.
• Strong organizational skills with the ability to manage multiple tasks concurrently.
• Experience with a variety of communication technologies including online formats and social media.
• Commitment to the goals and values of Lancaster Promise Neighborhood.
• Knowledge of the local community and comfort working in diverse neighborhood settings.
• Willingness to travel and work evenings and weekends as needed.
• Bachelor’s degree preferred or equivalent experience.
• A background check will be conducted.
• Driver’s license is required.
• Graduation from an accredited college or university with a degree in communications, public or community relations, marketing or related field, or an equivalent five-year combination of experience and training.

Technologies

• Adobe Photoshop, InDesign, Premiere Pro, Illustrator, Corel
• Facebook, Twitter, Instagram, YouTube, LinkedIn
• Content Management Systems

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

ADA Requirements

Physical requirements include frequent walking and standing, carrying 10-20 pounds, and manual dexterity for shop and office tasks; may involve extended periods of sitting at a keyboard.

Acceptable Experience and Training

Graduation from an accredited college or university with a degree in communications, public or community relations, marketing or a related field, or an equivalent combination of at least five years of experience and training that provides the required knowledge, skills, and abilities.

Other Requisites

From time to time, the incumbent may be assigned special duties by a supervisor or asked to assist other employees in different positions. Overtime may be required on occasion. This description reflects the major duties and responsibilities but is not exhaustive of all tasks involved.