This role leads global SEM initiatives and data driven paid search programs to accelerate customer acquisition and revenue across markets.

Develop and implement a global search engine marketing strategy aligned with business goals and regional priorities.
Plan, launch, and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms for multiple geographies, prioritizing efficiency and impact.
Create and run A/B tests for ad copy, landing pages, and bidding approaches to drive continuous performance improvements.
Analyze campaign data to identify trends, generate insights, and uncover optimization opportunities; report performance to senior leadership.
Collaborate with product marketing, analytics, and regional teams to localize messaging and coordinate initiatives.
Manage SEM budgets, forecast spending, and allocate resources to maximize return on investment.
Stay current with industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.
Partner with external agencies and vendors as needed to scale execution and foster innovation.

5+ years of hands-on paid search marketing experience with a proven track record of managing global campaigns.
Bachelor’s degree in Marketing, Business, or a related field.
Deep expertise in Google Ads, Bing Ads, and other major SEM platforms.
Strong analytical skills with the ability to interpret data, extract insights, and inform decisions.
Experience managing SEM budgets and delivering measurable ROI.
Excellent project management and cross-functional communication skills in a fast-paced, global environment.

Manager, Performance Marketing, Paid Search

Job Description