Manager Marketing

Geisinger offers a remote Manager Marketing role with strong benefits from day one for eligible staff, plus the flexibility of remote work. The position leads strategic marketing planning and execution for assigned areas and initiatives, emphasizing strategic plan communications, employee and provider engagement, and leadership communications. This is a chance to shape brand and marketing efforts across Geisinger Health Plan audiences while collaborating with a cross functional Marketing and Communications team.

Responsibilities

• Collaborates with the Marketing and Communications team to develop and execute innovative, strategic brand and marketing plans aligned with Geisinger’s goals.
• Plans, develops and implements innovative strategies, budgets and programs to support Geisinger Health Plan audiences and associated goals.
• Collects and interprets primary data from campaigns, surveys, interviews, employee forums, focus groups and other sources to inform leadership decisions.
• Analyzes data and prepares reports for use in internal communications planning.
• Ensures campaigns and messaging increase awareness and understanding of organizational priorities among diverse audiences.
• Maintains quality and brand standards across initiatives.
• Ensures programs leverage the integrated nature of the Marketing and Communications department.
• Engages and educates department colleagues to maximize the use of talents, tools and expertise.
• With direct supervision and other leaders, identifies strategic opportunities or threats and communicates them timely, assisting in developing proactive and reactive internal communications on system issues and activities.
• Tracks and reports return on investment for programs and campaigns.
• Measurable outcomes may include improved employee perception and engagement, increased intranet activity, greater interaction with digital communications, higher attendance at forums and events, and higher enrollment in organizational programs.
• Develops innovative ideas that support Geisinger’s mission.
• Leads department wide initiatives that support Marketing and Communications beyond day to day tasks.
• Supports management of external vendors such as advertising and PR agencies, consultants, media planners, strategic communications experts, vendors, printers, and videographers.
• Works collaboratively with direct reports, colleagues and supervisors to foster teamwork and shared success.
• Other duties as assigned.

Requirements

• Bachelor's Degree (Required)
• Minimum of 5 years related work experience (Required)

Benefits & Perks

• Healthcare benefits from day one for full-time and part-time roles
• Vision coverage
• Dental coverage
• Prescription coverage

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Vision & Values

Everything we do is about making better health easier for our patients, our members, our students, our Geisinger family and our communities.

• KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
• EXCELLENCE: We treasure colleagues who humbly strive for excellence.
• LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
• INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
• SAFETY: We provide a safe environment for our patients and members and the Geisinger family.