Local Marketing Manager

Onsite in Nashville, TN, this role serves as the dedicated local marketing lead for the José Andrés Group at W Nashville, overseeing the Nashville hotel portfolio comprising Bar Mar, Zaytinya, Butterfly, and Glowbird. The Local Marketing Manager will steer local strategy and execution to boost guest engagement, drive restaurant traffic, increase event awareness, and enhance brand visibility across the concepts. The position offers USD 75,000 to 95,000 per year and requires a minimum of seven years of experience.

Responsibilities

• Serve as the in-market marketing lead for the Nashville restaurant portfolio at W Nashville: Bar Mar, Zaytinya, Butterfly, Glowbird, collaborating with hotel marketing and sales to create a cohesive outreach and community activation calendar.
• Build and maintain relationships with local tastemakers, concierge teams, local media partners, and cultural organizations to drive guest traffic.
• Identify and execute localized marketing, partnerships, and field marketing opportunities that connect the restaurants to the surrounding community and target audiences.
• Stay informed on the Nashville market, competitive landscape, hospitality trends, and guest behavior to shape marketing strategy and programming partnerships.
• Spend time on the floor to understand cadence and audience, cultivate relationships, and identify opportunities to increase visibility and covers.
• Lead development and execution of integrated marketing plans supporting restaurant programming, seasonal campaigns, launches, partnerships, and business priorities.
• Oversee external agencies and creative partners, including PR, paid media, content production, and design resources.
• Partner with the centralized JAG marketing team to align content, editorial strategy, social media, email marketing, and digital channels for timely execution.
• Ensure marketing initiatives align with JAG brand positioning and W Nashville / JAG hospitality standards.
• Direct content shoots to support marketing campaigns and editorial calendars.
• Manage marketing calendars, campaign timelines, approvals, and cross-functional coordination across internal and external stakeholders.
• Collaborate with Events and Sales teams to support private dining, group sales, and on-property programming initiatives.
• Develop marketing strategies and promotional plans to support group sales goals and raise awareness of event spaces and experiences across JAG outlets (Bar Mar, Butterfly).
• Work cross-functionally to concept and execute tentpole activations, partnerships, dinners, cultural programming, and guest experiences, ensuring alignment with hotel marketing.
• Support influencer hosting, media visits, VIP experiences, and partnership activations in coordination with PR and Operations teams.
• Oversee performance and execution across social media, email marketing, web, and paid media channels in partnership with centralized teams and agency partners.
• Ensure content calendars, campaign messaging, and digital touchpoints support business objectives and seasonal priorities while maintaining luxury brand positioning on the property.
• Monitor campaign performance and marketing effectiveness across channels, using insights to optimize strategy and drive results.
• Maintain up-to-date awareness of emerging platforms, trends, and hospitality marketing best practices.
• Serve as the primary liaison between JAG Marketing and on-property Operations, Events teams, and the hotel marketing team.
• Partner with Operations leadership to support menu launches, collateral updates, guest experience initiatives, and storytelling communications around programming.
• Manage local marketing budgets, invoices, and reporting in partnership with the Finance team.
• Ensure seamless execution and clear communication across stakeholders in a dynamic environment.

Requirements

• 7+ years of experience in hospitality, restaurant, lifestyle, experiential, or hotel marketing.
• Strong understanding of the Nashville hospitality, cultural, F&B, and hotel landscape.
• Proven experience managing integrated marketing campaigns, community marketing, partnerships, and events from strategy through execution.
• Experience managing external partners across PR, paid media, content, and design.
• Experience supporting hotel F&B outlets and event-driven businesses is a plus.
• Existing relationships within Nashville hospitality, media, and business communities is a plus.
• Strong operational instincts with the ability to manage multiple priorities and execute in a fast-paced environment.
• Exceptional communication, relationship-building, and project management skills.
• Highly collaborative, proactive, and solutions-oriented.
• Comfortable working nights and weekends as needed for events and activations.

Benefits

• Competitive base salary and performance-based bonus opportunities.
• Comprehensive health and wellness benefits.
• Retirement savings plans.
• Employee dining and partner discounts.
• Professional growth within an award-winning, values-driven hospitality group.