Director of Marketing

The Director of Marketing role at The Collier Companies is an onsite leadership position based in Gainesville, Florida. The role guides the Marketing department, shaping and executing strategies to elevate brand awareness and support long term success.

Responsibilities

• Develop and execute a cohesive marketing plan to raise brand visibility
• Set both short-term and long-term objectives for internal teams
• Create and review the Marketing department budget
• Foster relationships with marketing partners as needed
• Monitor campaigns and optimize performance as necessary
• Prioritize projects and allocate resources efficiently
• Prepare regular reports and leadership-ready presentations on marketing metrics
• Conduct market analysis to identify challenges and growth opportunities
• Provide guidance to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in quarterly and annual planning of company objectives
• Track competitors’ activities

Requirements

• 5+ years of marketing experience; experience in the property management real estate or multi-family apartment industry preferred
• Proven work history as a Marketing Director or other senior role
• Experience designing and implementing successful marketing campaigns
• Manage and optimize digital marketing channels including PPC, SEO, retargeting, social advertising, and ILS platforms
• Proficiency with applicable software and digital marketing tools and techniques
• Strong leadership abilities
• Excellent communications skills
• Strong analytical and project management capabilities
• Strategic and creative mindset with the ability to make difficult decisions
• BS degree in Marketing, Communications or a related field preferred

Benefits

• The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income
• Up to 24 days off during the first year with annual increases
• Stylish TCC logo attire provided
• Comprehensive Medical, Dental & Vision Insurance
• Group and Supplemental Life Insurance policy options
• Healthcare reimbursement account and legal services insurance
• Career growth opportunities
• Industry education opportunities

Perks – The Good Stuff

• The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income
• Up to 24 days off during the first year with annual increases
• Stylish TCC logo attire provided
• Comprehensive Medical, Dental & Vision Insurance
• Group and Supplemental Life Insurance policy options
• Healthcare reimbursement account and legal services insurance
• Career growth opportunities
• Industry education opportunities

Day to Day

• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Build relationships with marketing partners as needed
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for leadership
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities

Your Skills

• 5+ years of marketing experience; experience in the property management real estate or multi-family apartment industry preferred
• Proven work experience as a Marketing Director or other senior role
• Demonstrable experience designing and implementing successful marketing campaigns
• Manage and optimize digital marketing channels including PPC, SEO, retargeting, social advertising, and ILS platforms
• Experience with applicable software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic and creative mindset, with ability to make difficult decisions
• BS degree in Marketing, Communications or relevant field preferred

Our Culture – How We are Different

The Collier Companies is a fast growing organization that emphasizes a professional mindset and strong teamwork. We invest in training, recognize achievements, and promote from within, focusing on both personal and professional growth while fostering relationships with residents. We value collaboration, initiative, and ongoing learning, supported by internal programs and formal education opportunities to help team members advance.

Hiring Process and Policies

• Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment.

Equal Opportunity Employer

The Collier Companies is an Equal Opportunity Employer.