Assistant Director of Online Marketing, Senior Vice Provost - Marketing and Communications

Lead the development and execution of integrated online marketing campaigns for UNLV Online in Las Vegas, NV onsite, serving as Assistant Director of Online Marketing, Senior Vice Provost for Marketing and Communications to drive recruitment, admissions, enrollment, and retention through cross‑department collaboration and Salesforce Marketing Cloud.

Responsibilities

• Develop, implement, and assess integrated marketing campaigns for UNLV Online’s fully online undergraduate, graduate programs and microcredentials to support recruitment, admissions, enrollment, and retention.
• Oversee multichannel campaigns for UNLV Online, including paid digital advertising, email journeys, website coordination, print collateral, and direct mail.
• Manage paid media initiatives with audience targeting, performance tracking, budget coordination, and vendor collaboration.
• Collaborate with UNLV Online, Academic Affairs, and university partners to support content development, campaign execution, and integrated marketing strategies.
• Oversee communication journeys in Salesforce Marketing Cloud and leverage data to optimize campaign performance and engagement.
• Coordinate marketing projects for UNLV Online, establishing timelines, deliverables, and production schedules.
• Foster coordinated marketing and communication efforts for UNLV Online programs across Academic Affairs and university partners.

Requirements

• A bachelor’s degree in marketing, advertising, business administration, communications, public relations, journalism, English, or a related field from an accredited institution, with four years of related professional experience; or a master’s degree with two years of related professional experience in marketing, public relations, digital advertising, or related fields.
• Strong understanding of integrated marketing strategies across digital and traditional channels, including audience segmentation to support recruitment, enrollment, and retention goals.
• Hands-on experience developing and executing digital campaigns.
• Experience using tools such as Google Analytics and digital advertising platforms for performance tracking and optimization.
• Knowledge of brand, editorial, and accessibility standards in public-facing communications.
• Strong project management skills, with the ability to manage multiple initiatives, priorities, timelines, and deliverables in a fast-paced environment.
• Highly organized and adaptable, with strong problem-solving skills.
• Strong attention to detail in grammar, punctuation, and proofreading.
• Strong interpersonal and relationship-building skills.
• Ability to work independently while also contributing effectively as part of a team.
• Excellent written and verbal communication skills, with the ability to develop compelling digital content across platforms and audiences.
• Strong research skills for content development and strategy.
• Ability to ensure accuracy, consistency, and alignment in messaging across campaigns.
• Ensure compliance with digital accessibility standards and university branding guidelines.
• Support inclusive, student-centered communications that reflect university values.

Technologies

• Salesforce Marketing Cloud
• Google Analytics

Benefits

• Paid time off, sick leave, and holidays
• Health insurance (medical, dental, and vision)
• Comprehensive retirement plans and voluntary benefits programs
• No state income tax
• Tuition discounts at Nevada System of Higher Education (NSHE) schools
• Tuition discounts for spouses, domestic partners, and dependents

Required Attachments

• Letter of interest, detailed resume listing qualifications and experience, and the names, addresses, and telephone numbers of at least three professional references.

Posting Close Date

Closing date: 12/31/2026

Note to Applicant

This position may require a criminal background check for candidates selected for hire.