Culture Construction is seeking a Marketing Director to lead the company's marketing strategy and execution from its Elmhurst, IL onsite location. This leadership role blends traditional and digital marketing, content creation, AI tools, automation, and sales alignment to increase brand visibility, generate qualified leads, and drive revenue growth in a fast-paced construction and restoration environment.
Below is a structured overview of the role's core responsibilities, requirements, and the way Culture Construction approaches marketing in this sector.
Responsibilities
- Develop and execute company-wide marketing strategies.
- Manage lead generation campaigns for roofing, siding, gutters, storm restoration, commercial work, and design-build projects.
- Oversee digital marketing, including website content, SEO, Google Business Profile, email campaigns, paid ads, and social media.
- Build and manage content for Facebook, Instagram, LinkedIn, TikTok, YouTube, Google, and other relevant platforms.
- Use AI tools and automation to improve speed, content quality, campaign execution, reporting, and marketing systems.
- Create marketing materials for sales reps, canvassing teams, trade shows, homeowner presentations, recruiting, and community events.
- Work directly with leadership and sales teams to align marketing with company revenue goals.
- Track campaign performance, lead sources, conversion rates, ROI, and market opportunities.
- Manage brand consistency across all ads, posts, documents, videos, graphics, proposals, and customer-facing materials.
- Coordinate project photos, videos, drone footage, testimonials, reviews, and completed-job content.
- Help manage online reputation, customer reviews, referral campaigns, and brand credibility.
- Support storm-response campaigns after hail, wind, and severe weather events.
- Identify market opportunities and create campaigns around active territories.
- Build repeatable systems that turn marketing activity into booked inspections, signed contracts, and completed projects.
Requirements
- Experience in marketing leadership, brand management, digital marketing, or lead generation.
- Strong understanding of social media, paid advertising, SEO, Google Business Profile, email marketing, and content strategy.
- Ability to create, manage, or coordinate graphics, videos, ads, campaigns, and sales collateral.
- Strong writing and communication skills.
- Comfortable working directly with leadership, sales teams, and field teams.
- Ability to track results and report on campaign performance.
- Experience using AI tools, automation platforms, CRM systems, Canva, Adobe, Google Ads, Meta Ads, WordPress, or similar tools is strongly preferred.
- Construction, roofing, storm restoration, home services, real estate, or local service business experience is a major plus.
Technologies
- Facebook
- Instagram
- LinkedIn
- TikTok
- YouTube
- Google Business Profile
- Google Ads
- Meta Ads
- WordPress
- Canva
- Adobe
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Vision insurance
Ideal Candidate
The ideal candidate is creative, strategic, organized, and results-driven. They should think big, execute quickly, and measure what is working. This person should understand branding, digital marketing, local lead generation, AI-powered marketing tools, and how to support a high-performing sales team. The role is best suited for someone who does not need to be micromanaged and can take ownership of the marketing department.
What We Are Looking For
- A strong communicator.
- A creative thinker with business discipline.
- Someone who understands that marketing must produce measurable results.
- Someone who can manage multiple campaigns at once.
- Someone who can use modern marketing tools, AI, and automation effectively.
- Someone who can support aggressive company growth.
- Someone who can take ownership instead of waiting for every next step.
- Someone who can build systems, not just complete tasks.
Why Join Culture Construction?
Marketing is changing rapidly, with AI, automation, digital content, reviews, video, lead generation, and brand trust gaining importance. Culture Construction seeks someone who can stay ahead of that shift and help build momentum, trust, and growth.
This is an opportunity to establish real marketing systems, sharpen the brand, support a growing sales team, and influence how the company is perceived in the market.
Compensation
Compensation will be based on experience, skill set, and proven ability to produce results. Pay range: $45,000.00 - $60,000.00 per year.
How to Apply
Please submit your resume and a brief summary of your marketing experience. If available, include examples of campaigns, content, websites, ads, graphics, videos, lead generation strategies, or brands you have helped build. Culture Construction seeks a candidate who can grow, compete, and win in the new age of marketing.
