The Digital Marketing Coordinator supports DLA Piper's digital marketing delivery across the Americas as part of the Digital Communications Center of Excellence, reporting to the Senior Manager, Communications.
Responsibilities
- Edit, update, and publish webpages on the firm website and microsites via the firm's content management system.
- Create and publish new webpages using approved templates and CMS components.
- Make basic enhancements to improve on-site search relevance using Coveo.
- Monitor the general info mailbox at info@dlapiper.com.
- Craft and publish social media posts either natively or through the firm's social media marketing platform, following best practices.
- Publish firm content within the employee advocacy tool.
- Resize or crop digital images using an image editing application.
- Provide virtual event support as needed.
- Perform quality assurance on new or updated webpages, emails, and event sites to ensure alignment with digital, brand, and accessibility standards.
- Review QA reports in Siteimprove to maintain content quality.
- Support marketing surveys using the firm’s survey solution as required.
- Pull basic data reports in Google Analytics.
- Track all projects and tasks in Marketing Central; proactively share progress updates with stakeholders.
- Provide ad hoc project assistance to the Senior Manager, Marketing Ops.
- Develop, maintain, and optimize documentation for workflows, processes, and procedures.
- Utilize firm collaboration platforms to collaborate with relevant colleagues and stakeholders.
- Perform other duties as assigned.
Requirements
- Experience in a B2B marketing agency or equivalent; prior law firm experience is a plus.
- Hands-on experience with the Vuture email marketing platform and InterAction CRM is preferred.
- Basic HTML coding skills.
- Experience with a content management system (Sitecore a plus).
- Experience with a social media marketing platform is a plus.
- Ability to work in virtual teams and collaborate online.
- Strong attention to detail and the ability to work effectively in a fast-paced environment.
- Strong written and verbal English and Spanish language communications skills.
- Proficient in Microsoft Office, Microsoft Teams, Microsoft SharePoint or similar.
- Experience with Photoshop or similar image editing software is required.
- Experience with Google Analytics or similar is a plus.
- Minimum two years of related experience.
- High School Diploma or GED.
Technologies
- Coveo
- Siteimprove
- Google Analytics
- Vuture
- InterAction CRM
- Sitecore
- Marketing Central
- Microsoft Office
- Microsoft Teams
- Microsoft SharePoint
- Photoshop
- Content management system (CMS)
Benefits
- Medical/dental/vision insurance
- 401(k)
Location
Hybrid work schedule; this position can sit in Miami, New York, or San Juan offices.
Salary
Physical Demands
Sedentary work characterized by sitting most of the time, with occasional lifting up to 10 pounds; standing or walking required only occasionally as part of duties.
Work Environment
The role may offer a hybrid arrangement of remote and in-office work, with exact requirements determined in coordination with the hiring manager and subject to firm policy changes.
Disclaimer
This description outlines elements of the role to organize information consistently. It may not include all duties performed by every individual in this classification and may be modified at the Firm's discretion at any time.
Application Process
Applicants must apply directly online; submissions via email are not accepted.
Accommodation
Reasonable accommodations may be provided upon request to enable performance of essential functions or participation in the selection process. For accommodation requests during the application process, contact careers@us.dlapiper.com.
