Marketing Jobs in Walworth, WI

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1mo ago

Marketing Operations & Event Manager

Mecum Auctions Inc. Walworth, WI

Walworth, WI

1mo ago

$60k+/yr Full time Manager Marketing Campaign Management

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Job Description

Mecum Auctions is the world’s largest collector car auction company, known for premium experiences that connect buyers, sellers, and enthusiasts. This role offers a solid benefits package and a clear opportunity to shape lifecycle marketing and on-site activations across auctions and non-auction events. The position is onsite in Walworth, Wisconsin (ZIP 53184) with up to 50% travel, and compensation starts from $60,000 per year.

As the Lifecycle Marketing & Events Manager, you will own the marketing email calendar, oversee communications tied to auctions and sponsorships, and lead branded activations at auctions and other events. This role combines data-driven email operations with hands-on event execution to strengthen Mecum’s brand presence.

Responsibilities

Own and manage Mecum’s marketing email calendar
Review and approve emails produced by support staff
Ensure all email campaigns (single-car, group-car, collection eblast), auction communications, and marketing requests are properly calendared and deployed on schedule
Develop and manage select email campaigns through all stages of execution
Create and send sponsored eblasts aligned with partner deliverables
Build auction-specific data extensions and customer segments for pre-auction communications, including ticket buyers, at-auction bidders, and consignors
Create data extensions and segments as needed, including pageviewer and auction close data segments
Support miscellaneous segmentation and reporting requests
Provide article posting support during team PTO coverage
Research and identify events for sponsorship, brand visibility, and experiential marketing opportunities
Plan, staff, execute, and manage Mecum brand activations at non-auction events
Manage Adventure Zone operations and staffing at auctions in partnership with the bidder services team
Execute activations in alignment with contractual sponsorship deliverables
Coordinate with partners to ensure proper branding, placement, staffing, and guest experience
Serve as the primary on-site point of contact for partner activation needs
Lead activation setup, live operation, and breakdown when the logistics manager is unavailable
Collaborate with logistics and operations teams to ensure flawless execution
Report on event costs, attendance, and ROI from event participation

Requirements

3+ years in marketing operations, CRM/email marketing, events, or sponsorship activations
Strong experience with campaign calendars, segmentation, and email deployment workflows
Ability to manage multiple deadlines across auction cycles and live events
Excellent communication and partner management skills
Comfortable working on-site at events and leading activation execution
Automotive, lifestyle, or live event experience strongly preferred

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

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