Marketing Jobs in Rehoboth Beach, DE

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1mo ago

Corporate Marketing Director

TKo Hospitality Management Rehoboth Beach, DE

Rehoboth Beach, DE

1mo ago

$65k+/yr Full time Marketing Channel Management Digital Marketing

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Job Description

The Corporate Marketing Director will lead digital marketing initiatives and brand strategy across TKo Hospitality Management's portfolio, including independent hotels, restaurants, and event venues. This onsite role is based in Rehoboth Beach, Delaware, and focuses on elevating guest engagement, improving digital performance, and strengthening brand identity through data-driven storytelling.

Responsibilities

Offer strategic marketing guidance to executive leadership and property teams
Develop and implement integrated marketing programs
Maintain brand consistency across all channels and platforms
Campaign architecture: design, launch, and manage paid social campaigns on Facebook, Instagram, TikTok, and LinkedIn targeted to key guest personas from leisure travelers to corporate event planners
Ad optimization: monitor ROAS and CPA daily, adjust bidding and creative assets to maximize conversions and direct bookings
Creative direction: collaborate with corporate and property teams to produce high performing ad creative using Canva and Adobe Suite, including short form video
Design and manage campaigns across Facebook, Instagram, TikTok, and LinkedIn
Optimize ROAS and CPA through ongoing analysis and testing
Develop creative assets with Canva and Adobe
Database management: segment the guest database by stay history, preferences, and geographic location to enable hyper-relevant communications
Automated flows: build and maintain automated email journeys such as pre-arrival upsells, post-stay feedback loops, and win-back campaigns for OTAs and lapsed guests
Targeted promotions: design and schedule targeted promotional email campaigns aligned with revenue management strategies for each property, with revenue tracking and monthly outcome reports
E-newsletter: curate quarterly, high-impact newsletters highlighting property news, seasonal offers, and local destination highlights
B2B pitch decks: create visually compelling decks for the business development team to win new management contracts
Owner relations: design monthly performance decks for property owners, including executive summaries, financial performance, forecasts, strategic wins, and marketing ROI
Group sales support: develop custom sales collateral (ads, fact sheets, promotional flyers, etc.) to win corporate group, wedding, and event business
Website edits and updates: coordinate with property or corporate leadership to maintain and update websites
Website analytics: provide monthly reporting on site performance
Press releases: draft concise, professional press releases to support openings, acquisitions, expansions, and business development
Community outreach: represent TKo Hospitality at community and industry events, supporting communications and sponsored activities as appropriate
Wellness commitment: contribute to a culture of well-being by distributing a weekly wellness-focused communication, Wellness Wednesday
Direct booking growth: increase revenue share generated through the brand website and booking engine versus OTAs
Email performance: maintain open rates above 25 percent and click-through rates above 3 percent
Social efficiency: maintain cost per acquisition below the industry average

Requirements

University degree in hotel management or related field is preferred
Minimum of 2 years of digital marketing experience
Minimum of 2 years of CRM and email tools experience
Proficiency with Adobe Creative Suite and design tools
Proficiency with Microsoft Office
Knowledge of hotel PMS and POS systems is a plus
Willingness to pitch in and support colleagues; strong team player
Professional appearance and demeanor
Ability to exercise sound judgment and make well-informed decisions
Strong interpersonal skills and cordial behavior
Ability to stand for extended periods, walk, and lift up to 25 pounds; includes bending, reaching, and similar movements
Excellent organizational, project management, analytical, and detail-oriented capabilities; ability to multitask to meet deadlines
Positive, can-do attitude with a focus on collaboration in a fast-paced environment
Strong verbal and written communication skills
Flexible schedule, including nights, weekends, and holidays

Technologies

Canva, Adobe Suite
Facebook, Instagram, TikTok, LinkedIn
Microsoft Office
Hotel PMS, POS systems

Benefits

Medical, Dental and Vision insurance
Employer-paid Life Insurance
Other Supplemental Benefits
Employer-matched 401K
Hotel room discounts across multiple brands
Enhanced paid vacation, sick time, and holiday pay

Compensation

Salary: USD 65,000 per year

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