Marketing Jobs in Purchase, NY

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1mo ago

Field Sales Marketing Manager

PepsiCo Purchase, NY

Purchase, NY

1mo ago

$81k - $135k/yr Full time Manager Marketing Campaign Management

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Job Description

Field Sales Marketing Manager for PepsiCo oversees field activation, sampling, and consumer activation for poppi in New York City and Long Island, collaborating with agencies, distributor Big Geyser, and leadership to drive growth.

Compensation: USD 80,700 - 135,100 per year

Location: Purchase, NY (onsite). This role must be based in New York City or Long Island.

Responsibilities

Design and run sampling programs and experiential activations across priority NYC neighborhoods and retail environments
Coordinate activations with retail programs, seasonal moments, and local events
Optimize deployment plans and site selection to maximize trial, visibility, and in-market velocity
Maintain brand standards and execution excellence across all activations
Oversee third-party field marketing agencies and on-site execution teams
Set clear expectations, KPIs, and performance benchmarks for activation work
Collaborate with Big Geyser to align priorities, inventory support, and activation timing
Provide weekly updates to poppi leadership and distributor partners including activation coverage and schedules
Share weekly performance insights and learnings with leadership and partners
Deliver weekly market feedback and competitive activity updates to leadership and distributor partners
Communicate opportunities and risks on a consistent weekly basis
Deliver post-activation recaps with ROI insights and actionable recommendations
Identify high-impact locations and continuously optimize future activations

Requirements

2 to 4 years of hands-on experience in field marketing, experiential campaigns, demos/sampling programs, and brand activations
Car and valid driver's license required for field travel across NYC and Long Island
Experience managing agency partners and supervising on-the-ground execution
Proven ability to plan, execute, and recap high-volume field activations
Strong written and verbal communication skills, with the ability to deliver business-ready recaps
Proficiency in MS Office Suite (Outlook, PowerPoint)
Highly organized and detail-oriented
Comfortable working independently with high autonomy in a fast-paced, high growth brand

Technologies

Microsoft Outlook
Microsoft PowerPoint
MS Office Suite

Benefits

Paid time off including vacation, sick, and bereavement
Paid parental leave
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Dependent Care Reimbursement Accounts
Employee Assistance Program (EAP)
Accident Insurance
Group Legal Insurance
Life Insurance
Defined Contribution Retirement Plan

Travel and Vehicle

A vehicle and valid driver's license are required due to frequent in-market travel
Mileage reimbursement provided by the company

Preferred Qualifications

Experience in consumer packaged goods, with food or beverage a plus
Prior agency experience
Experience supporting distributor-led or retail-adjacent activations
Bachelor's degree in marketing, business, or related field preferred but not required

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