Marketing Jobs in Pulaski, VA

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1mo ago

Marketing Manager

BimmerWorld Pulaski, VA

Pulaski, VA

1mo ago

$50k - $100k/yr Full time Manager Marketing Brand Management

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Job Description

Experienced Marketing Manager needed to lead BimmerWorld's marketing team, own campaign timelines and cross-functional execution across platforms, uphold brand standards, and drive customer acquisition and engagement.

Responsibilities

Lead creation and execution of visually compelling marketing materials and social campaigns to engage BMW owners and enthusiasts, attract new and repeat customers, and boost sales while reflecting BimmerWorld’s brand objectives
Oversee digital campaigns, print advertising, apparel, and other visual media
Provide guidance to protect and elevate the company’s high-value brand image
Coordinate with Sales, Purchasing, and Web teams to ensure email pieces align with approvals and inputs
Maintain an organized archive of past, present, and future marketing assets
Develop merchandising imagery that communicates calls to action and promotional goals; ensure each promotion includes a standard set of web-ready graphics
Review product instructions and external documents to ensure clear messaging and consistent branding
Manage email campaigns to BimmerWorld owned lists
Send semi-monthly or weekly email campaigns highlighting monthly offers, specials, and notable items
Oversee circulation, scheduling, and distribution of email campaigns
Improve list management and broaden targeting within an existing mailing list of about 100,000 recipients
Direct all BimmerWorld social media presence on platforms such as Facebook, Instagram, YouTube, and others as needed
Create engaging posts with photos, captions, tags, and statuses to drive campaigns
Prioritize social efforts on outlets with the greatest impact and collaborate with partners for cross-promotion
Involvement in onboarding and periodic updates of BimmerWorld Project Cars
Obtain official delivery photos and short videos, plus first drive impressions
Provide photography and content to the Web Team for swift publication
Publish social posts and materials that encourage first-time and repeat visits to Project Car pages and products
Advise owners of similar cars on initial modifications, routine maintenance, and related product offerings
Collaborate with product vendors to source parts or materials for new or active Project Cars
Work with the Web Team to onboard new project offerings and suggest catalog additions
Organize all Project Car content for easy access and future use
Support direction of BimmerWorld Project Cars to maximize exposure and reflect current BMW enthusiast buying trends
Coordinate and maximize marketing opportunities with the BimmerWorld Race Team
Increase visibility of racing partnerships and sponsors
Identify added value and synergies between the race team and race partners
Occasional travel with the team to serve as press relations and company correspondent for social media
Acquire stills and video at race events for use in marketing campaigns and social media
Provide marketing assistance for Lifeline USA and Powerflex USA, BimmerWorld sister companies
Establish new initiatives to expand brand awareness and sales for North American exclusive product lines

Requirements

Minimum 5 years of leadership experience in marketing
College degree in Marketing or a related field (Media or Design)
Strong management capabilities including team training, skill development, and delegated responsibility
Proven ability to organize, delegate, and schedule tasks to meet goals and deadlines
Proficiency in graphic design, photography, video, and related visual media
Advanced skills with Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc)
Strong writing, creative thinking, and messaging abilities
Excellent organizational and planning skills
Knowledge of social media platforms and management tools
Able to stay current with industry trends
Track record of achieving marketing goals

Technologies

Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc)
Wordpress, HTML, CMS
Facebook, Instagram, YouTube

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Department

Advertising/Marketing

Reports To

President

Job Type

Full-time

Location

Pulaski, VA (onsite)

Compensation

USD 50,000 - 100,000 per year

Relocation

Relocation required before starting work to Pulaski, VA 24301

Work Location

In person

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