Marketing Jobs in Petoskey, MI

1 job found

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1mo ago

Head of Marketing and Strategy

Mcbride Custom Homes Petoskey, MI

Petoskey, MI

1mo ago

$90k+/yr Full time Manager Marketing Senior

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Job Description

Mcbride Custom Homes, a luxury residential construction and estate services firm in Petoskey, Michigan, seeks a strategic leader to serve as Head of Marketing and Strategy. This onsite role guides the marketing vision, drives multichannel campaigns, and leverages data-driven growth on the ground. The position offers a starting salary of $90,000 per year, a comprehensive benefits package, and a collaborative, performance-focused culture.

Responsibilities

Design and implement a comprehensive marketing strategy aligned with business goals, emphasizing multichannel campaigns across digital, print, social and advertising sales.
Lead the creation and management of high-impact campaigns using SEO, content marketing, email marketing, Facebook Ads, Google Ads, and performance marketing tactics.
Oversee content development across platforms with Adobe Creative Suite, WordPress, HTML, and copywriting to enhance brand visibility and engagement.
Administer marketing automation tools and analytics platforms such as Google Analytics to monitor performance, optimize ROI, and generate actionable insights.
Coordinate product management initiatives to align marketing with launches, updates, and e-commerce strategies.
Lead research efforts to identify market trends, customer needs, and competitive landscape to inform strategic decisions.
Oversee budgeting for all marketing activities to allocate resources efficiently while maximizing impact.

Requirements

Bachelor's degree (Required)
5 years of marketing leadership experience (Required)
5 years of digital marketing experience (Required)
3 years of marketing analytics experience (Required)

Technologies

Adobe Creative Suite
Photoshop
Illustrator
WordPress
HTML
Google Analytics
Facebook Advertising
Google AdWords
Email marketing platforms

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance

Pay

From $90,000.00 per year

Location

Petoskey, MI 49770 (Preferred)

Work Location

In person

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