Marketing Jobs in Panama City Beach, FL

1 job found

Include remote jobs

2h ago

Digital Marketing Manager

Visit Panama City Beach Panama City Beach, FL

Panama City Beach, FL

2h ago

$51k - $61k/yr Full time Marketing Channel Management Communications

Apply Now

Job Description

Visit Panama City Beach offers a full-time, on-site Digital Marketing Manager role in Panama City Beach, FL. The position provides a salary range of USD 50,585 to 60,920 per year and supports a comprehensive digital marketing strategy across websites, CRM, email marketing, digital advertising, analytics, and social media to achieve measurable results.

Responsibilities

Collaborate with internal teams to optimize the website, CMS, CRM, and email marketing platforms.
Lead the planning and execution of digital marketing, SEO, SEM, and paid media strategies, working with agency partners to implement, optimize, and drive performance.
Manage social media strategy and content planning to align with brand voice and campaign goals.
Analyze digital performance metrics and optimize campaigns accordingly.
Ensure security, accessibility, and ongoing compliance of digital platforms.
Manage relationships with digital agencies and technology vendors.
Maintain regular, reliable full-time attendance as scheduled.
May have duties modified or added as needed to support Visit Panama City Beach’s mission and marketing objectives.
Perform other related duties as assigned.

Requirements

Bachelor’s degree from an accredited college or university in digital marketing, marketing, information systems, communications, or a related field.
Experience in digital marketing, website management, CRM administration, or digital advertising.
Proven experience managing websites, CMS platforms, CRM systems, and digital campaigns.
Experience managing digital agencies and technology vendors.
Strong interpersonal and communication skills for engagement with the public.
Ability to speak, write, and comprehend the English language.

Technologies

MS Word
MS Excel
MS Outlook

Licenses and Certifications

Possession of or ability to obtain a valid Florida driver's license upon offer of employment, with a driving record acceptable to PCB/CVB Driving Policy and insurance program.

Knowledge, Skills, & Abilities

Knowledge of digital marketing platforms including web, CRM, email, and paid media.
Knowledge of SEO, SEM, analytics, and performance optimization.
Knowledge of digital accessibility, security, and compliance standards.
Knowledge of social media strategy, content planning, and platform management.
Knowledge of destination marketing digital strategies.
Skill in developing and executing digital strategy; strong analytical abilities to interpret performance metrics.
Skill in vendor and agency management and in optimizing digital platforms and systems.
Skill in cross-functional collaboration and effective communication.
Outstanding project management and organizational abilities; excellent written and verbal communication.
Proficiency with MS Word, Excel, and Outlook.
Ability to optimize digital platforms for performance and usability, adapt to changing technologies and trends, and ensure compliance and security across systems.
Ability to manage multiple digital initiatives simultaneously and support enterprise-level marketing objectives.

Work Location

Not eligible for remote work. This position is based at a PCB/CVB worksite and requires on-site presence.

Physical Requirements and Environmental Conditions

Work occurs in a mix of office, field, and event-related environments; while primarily indoors, employees may assist with outdoor activities and public events.
Exposure to varying weather, crowds, noise, and other elements typical of public events; interaction with the public, vendors, contractors, and partner agencies.
Active work including standing, walking, bending, reaching, grasping, pushing, pulling, and repetitive hand movements; good hearing, vision, and communication abilities.
Occasional lifting of materials or equipment, typically 10–15 pounds, with occasional needs up to 25 pounds and infrequent lifting up to 50 pounds.

View full job page →

Get Job Alerts

New jobs delivered to your inbox.