Marketing Jobs in Monroe, WI

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1mo ago

Amazon Performance Marketing Strategist

Colony Brands, Inc. Monroe, WI

Monroe, WI

1mo ago

Full time Marketing Analytics Campaign Management

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Job Description

The Amazon Performance Marketing Strategist is an onsite role based in Monroe, Wisconsin, leading strategy, execution, and optimization of marketplace advertising across Amazon, Walmart, and Target+ for multiple brands, owning end-to-end performance and improving TACoS.

Responsibilities

Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
Conduct ongoing keyword research, bid optimization, and audience segmentation.
Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
Identify new opportunities for growth through competitive analysis and category research.
Develop and execute testing strategies to measure incremental value of advertising investments.
Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
Communicate results clearly to leadership and cross functional partners.
Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
Document campaign changes, optimization decisions, and test results.
Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
Stay current on Amazon platform changes, best practices, and beta programs.
Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.

Requirements

5+ years of hands-on experience in marketplace advertising, with deep exposure to Amazon, and familiarity with Walmart and/or Target advertising ecosystems.
3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting.
A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience).
Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.

Technologies

Amazon Ads Console
DSP dashboards
Helium10
Perpetua
Amazon DSP

Benefits

Medical/Dental/Vision insurance
Wellness Program including Onsite Healthcare
Retirement Plans (401K & a company-funded Pension Plan)
Extensive Paid Time Off (PTO) benefits
Seven 4-day work weeks in the summer months to give our employees additional time off
Educational Assistance
Company Profit-Sharing
Company Product Discounts

About IMS

With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America’s largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in comprehensive benefits and programs.

Job Category

Brand Marketing

Employment Type

Regular/Full-Time

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