Marketing Jobs in Lynchburg, VA

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1mo ago

Academic Marketing Specialist

Liberty University Lynchburg, VA

Lynchburg, VA

1mo ago

Full time Marketing Academic Campaign Management

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Job Description

Liberty University’s School of Divinity seeks an Academic Marketing Specialist to develop and convey information about academic services and degrees to internal and external audiences, with a focus on boosting the academic website presence, social media, and strategic messaging from its Lynchburg, VA campus.

Responsibilities

Plan and promote events for the Center for Apologetics & Cultural Engagement and the School of Divinity as a whole.
Support the Dean and Associate Dean in staying current with theological and ministry training trends and identifying new opportunities.
Analyze enrollment patterns for the School of Divinity overall, with targeted insights for defined programs or areas within the school.
Serve as a liaison with internal and external partners to drive traffic, grow subscribers, and generate inquiries (leads).
Align digital marketing activities with established non-digital communications and marketing initiatives.
Create content for social media, event publications, the SOD website, and other channels; provide copyediting and proofreading support.
Contribute to strategic message planning through regular collaboration with the Dean, Associate Dean, and colleagues as needed.
Collaborate with the marketing project coordinator to ensure content aligns with project objectives.
Promote division-wide understanding and adherence to updated policies.
Support and coordinate proactive and earned media opportunities.
Assist in developing special projects and manage initiatives under the direction of the Associate Dean.
Oversee editing and development of web content for the SOD site, coordinating with the Web Content and Web Development teams to ensure accuracy, functionality, and current information across digital platforms.
Fulfill other duties as assigned.

Requirements

At least 1 year of social media management experience.
Experience using graphic design software such as Canva and Adobe Illustrator.

Technologies

Canva
Adobe Illustrator

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