Marketing Jobs in Irving, TX

1 job found

Include remote jobs

18d ago

Digital Marketing Manager

Promotional Products Association International Irving, TX

Irving, TX

18d ago

Full time Marketing Analytics Brand Management

Apply Now

Job Description

Promotional Products Association International seeks a Digital Marketing Manager based in Irving, TX with a hybrid schedule to lead social strategy, planning, and execution across organic and paid channels, owning social content and performance.

Responsibilities

Develop and implement a comprehensive social media strategy and content plan in collaboration with the creative team, stakeholders, and industry influencers to boost brand visibility and engagement.
Build, execute, and monitor platform-specific content plans for Facebook, Instagram, LinkedIn, YouTube, and emerging channels aligned to organizational objectives.
Drive content creation, ensuring creativity, speed, and alignment with the brand strategy.
Identify cultural trends, platform shifts, and audience behaviors, activating them in brand-relevant ways.
Lead social influencer initiatives, coordinating with internal clients and partners to meet objectives.
Maintain social specifications documentation and update the creative services team on platform changes.
Promote an always-on, agile content creation cadence that reflects the pace of culture.
Measure creative performance, optimize content strategies, and translate insights into action.
Analyze and report social performance against defined KPIs and brand objectives.
Support broader Social and Communications initiatives as needed.
Plan, execute, and monitor social media campaigns across multiple platforms to enhance PPAI’s digital presence.
Partner with Marketing, Media, PR, and Agency teams to ensure integrated and consistent messaging.
Oversee social media accounts, fostering audience interaction through community management and timely responses.
Analyze audience insights and trends to refine strategies, expand reach, and grow follower counts.
Manage relationships with internal clients for campaigns, delivering plans with objectives, timelines, and review cycles.

Requirements

5-7 years of experience in social media strategy at a brand or agency, with agency experience strongly preferred.
Proven ability to cross-collaborate across marketing, creative, and client teams.
Successful track record translating brand and communications strategy into high-performing social content.
Deep understanding of social platforms, trends, and creator-driven content ecosystems.
Strong point of view on best practices for Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
Experience creating and managing social content calendars.
Familiarity with social media management and listening tools such as Sprout Social or similar.
Ability to operate with confidence and sound judgment in fast-paced, ambiguous environments.
Community management experience preferred.
Demonstrated thought leadership in social strategy or platform innovation.
Ability to attend and capture content at PPAI events and conferences for real-time postings aligned to priorities.
Experience or familiarity with WordPress and website UX is a plus; willingness to learn website tools and strategy is required.

Technologies

Sprout Social
WordPress
Monday.com
HubSpot

Benefits

401(k)
401(k) matching
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Paid time off
Vision insurance

Knowledge, Skills, and Abilities

Analytics and reporting: strong ability to interpret data and optimize campaigns, with experience pulling insights from Sprout Social, HubSpot, and related tools.
Content creation: collaborate with content teams to produce compelling, socially engaging content.
Project management: manage multiple projects and campaigns simultaneously, meeting deadlines.
Communication: strong written and verbal communication for cross-functional collaboration.
Adaptability: thrive in a fast-paced environment and stay current with industry trends.
Technology platforms: comfortable using project management tools such as Monday.com.

Work Environment

Office environment
Trade show floor or event venues
Temperature controlled environment
Travel approximately 10-20% is required

Physical Activity

Sitting
Standing
Lifting
Pushing/Pulling
Bending/Stooping
Extended work hours, extended weeks

Application Questions

What pay range are you seeking?
Have you completed the following level of education: Bachelor's Degree?
Travel is required for this position, are you willing to travel?
Are you local and willing to work onsite multiple days per week at PPAI HQ in Irving, TX on a hybrid remote work schedule?
What percentage growth did you drive on the social media platforms you managed?
How many years have you directly managed social media accounts?

View full job page →

Get Job Alerts

New jobs delivered to your inbox.