Marketing Jobs in Fergus Falls, MN

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9d ago

Community Liaison - Account Manager/Business Development/Marketing/Outreach

Horizon Health Fergus Falls, MN

Fergus Falls, MN

9d ago

Full time Manager Marketing Account Management

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Job Description

Onsite Community Liaison role in Fergus Falls, MN, covering the Minnesota Territory (Grand Forks, Detroit Lakes, Fargo) to support a 24-bed inpatient psychiatric unit through marketing, sales, and relationship-building.

Responsibilities

Demonstrate and implement Sales Excellence and Service Recovery standards effectively.
Serve as the liaison between the facility and referral sources, executing service-focused action plans tailored to referral partner needs.
Act as a community resource and representative for outreach and engagement.
Lead facility tours for key stakeholders.
Participate actively in Business Development team meetings.
Prepare and deliver marketing reports, updates, and service recovery opportunities to the Director of Business Development promptly.
Maintain documentation for top accounts, key contacts, planning reports, client and competitive profiles, and updates as required.
Cultivate strong relationships with current referral sources and identify potential new sources.
Maximize field time with a daily average of 8-10 in-person contacts with referral sources discussing programs, treatment philosophies, outcomes, and satisfaction data.
Develop and communicate tailored sales messaging for each program and target audience.
Identify and build strategic sales plans for existing and potential referral sources within the assigned territory and markets, incorporating relevant research.
Assess, develop, and implement sales activities to maximize market penetration and identify accounts in targeted segments.
Monitor referral inquiries and admissions statistics on a daily basis.
Conduct ongoing analyses to ensure weekly sales action plans are appropriate and effective.
Maintain current industry awareness and anticipate changes or trends in the target market.
Use market information to develop and adjust weekly sales action plans and advise on overall business development planning strategies.
Facilitate positive, timely, and accurate communication.
Encourage cooperation and apply problem-solving skills to build and secure relationships among the facility, referral sources, patients, families, and the community.
Maintain up-to-date information in MedSeries 4, MIDAS, and MEDIK, including daily contacts and accurate account information.
Demonstrate proficiency with proprietary reports to plan sales activity.
Complete all required reports and requests for information promptly, including expense reports, sales call plans, and post-call follow-up reports.
Participate in off-hours sales and community activities as needed by the Director of Business Development and facility requirements.

Requirements

Bachelor’s degree in marketing, business or related field required; equivalent experience may be considered in lieu of a degree.
Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
Valid driver’s license required.

Technologies

MedSeries 4
MIDAS
MEDIK

Benefits

Competitive compensation
Medical, dental, vision, and prescription drug coverage
401(k) plan with company match and discounted stock plan
Short-term and long-term disability
Flexible Spending Accounts and Health Savings Account
Life Insurance
Tuition Assistance
Career development opportunities within the company
A rewarding work environment

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