Marketing Jobs in Conshohocken, PA

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1mo ago

Lutron Electronics Co., Inc Conshohocken, PA

Conshohocken, PA

1mo ago

Full time Marketing Senior Brand

Senior Brand Marketing Manager responsible for defining and evolving a premium architectural brand identity for Lutron, based in Conshohocken, PA.

Define and advance the brand's commercial identity for the high-end architectural segment, including narrative, tone, messaging architecture, and market positioning.
Create a unified identity framework that resonates with architects, lighting designers, developers, and enterprise stakeholders.
Ensure consistent, high quality identity execution across digital touchpoints, showrooms, and customer experiences.
Translate customer insights, market intelligence, and competitive analysis into clear positioning and go-to-market strategy.
Collaborate with Insights and Research to interpret findings and apply them to identity strategy and brand evolution.
Develop storytelling frameworks that guide campaigns, content strategy, and design community thought leadership.
Guide creative direction with communications and marketing teams to align with the identity strategy.
Shape the long-term marketing strategy and identity roadmap across commercial spec-grade segments.
Align messaging with customer archetypes and journeys in the architecture and design ecosystem.
Influence work across earned, owned, and paid channels to maintain consistency and impact.
Define and elevate the experiential presence at industry events, showrooms, and customer engagements.
Collaborate with Sales and Events to deliver immersive, identity-driven experiences that reinforce leadership in design and innovation.

Bachelor’s degree required.
10+ years in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling oriented roles.
Experience in architecture, design, lighting, hospitality, luxury, or innovation driven industries is highly preferred.
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction.
Experience influencing senior leaders and aligning cross-functional teams.
Understanding of the specification community and the commercial customer landscape.
Ability to operate at both strategic and executional levels.
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders.

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